Head of Social Media Marketing (Youtube) - Google

  • London  
    perm  
    Undisclosed  
  • Company
    Google  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    8 November 2018  
    Posted on
    10 October 2018  

As Head of Social Media Marketing for YouTube, you'll be part of a team who aspire to make YouTube the most loved and engaged social brand in the world while driving core business metrics.

Responsibilities

  • Be responsible for building a social media team in EMEA focused on YouTube, including managing agencies and external partners.
  • Assess incoming EMEA challenges and provide a recommendation on when/how to respond on social to real world events, breaking news or topics where our brand values are at risk.
  • Curate daily editorial content and present social activations for YouTube EMEA social channels, showcasing the best of our brand and content creators. Search for and discover relevant content, writing copy and collaborating with a designer to create posts.
  • Analyze how our followers are responding to content and identify the things they really care about and stay ahead of broader social media trends, such as memes, conversations, movements or formats, and consider the applicability to the creator community
  • Work with the EMEA Social Analytics Lead on measurement framework to accurately define and track a healthy and engaged community, converging what’s happening on Social with business metrics and identify trends within our community and across social.

Qualifications

Minimum qualifications:

  • Experience in community management and innovation in the social media space.
  • Ability to speak and write in English, fluently and idiomatically.

Preferred qualifications:

  • Experience in managing agency relationships.
  • Experience in copywriting and graphic design.
  • Proven track record in integrated marketing campaigns or social experience.
  • Demonstrated passion and knowledge for all things YouTube, our creators and their fans.
  • Excellent business sense, problem solving, project management, and analytical skills
  • Excellent program management and multi-tasking skills, with attention to detail.

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