Head of Social (B2C)

  • London  
  • Company
    Start date
  • Closing date
    5 August 2020  
    Posted on
    5 June 2020  


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

Position overview:
We are looking for a senior, highly experienced Head of Social to manage our consumer-facing presence across owned and earned marketing channels. This is an exciting opportunity to play a key leadership role in our rapidly growing marketing team.


- Design and implement a content strategy to determine how we create and deploy content across owned and earned channels to connect our brand with consumers.
- Hire, onboard and lead a social and content marketing team.
- Work closely with colleagues within the marketing team to align content and social media activity with paid media campaigns.
- Collaborate with a variety of internal teams including to determine how we use content and social media to serve a wide range of audiences and business needs.
- Handle the day to day management and moderation of all social channels with support from agencies as needed.
- Support local teams to deliver European social monitoring, measurement and evaluation.



- 8+ years experience in social.
- In house experience preferably within the tech & / entertainment industry.
- Proven track record developing and implementing content strategy for a major brand.
- Extensive knowledge of the major social media channels and management platforms.
- Detailed understanding of social and content analytics tools and processes.
- Understanding of the technical landscape of social platforms (impact of algorithm changes etc).
- Experience presenting to a wide range of audiences and ability to communicate at both a detailed, technical level and a senior, strategic level.
- Excellent written and oral communication skills - A team player who can lead projects and who also has strong project management skills.
- Experience working in a cross functional capacity across multiple teams and stakeholders.
- Experience working across multiple markets.