Head of Media

About us:

Marketing and Communications at Direct Line Group is a place where creativity thrives. Here, our aim is to understand our customers and their needs, working in tandem with the widest range of teams to develop innovative and effective ways of reaching new customers – and keeping our current ones happy. From huge scale brand campaigns to TV advertising, internal communications to consumer insights, in the world of Marketing and Communications, there are no limits.

What you’ll be doing:

As the Media SME within the marketing team, you will consult with brand, Performance and CRM managers to ensure that all media activity is briefed, planned, and executed in the most effective way to deliver the optimum outcomes for DLG across its portfolio of brands and products.

You will manage the media agency day to day and will work with annual budgets of >£10m. As part of the Media Measurement team, you will be liaising with around 20 people across the broader Marketing function. As a media SME you will be interacting with all sides of the larger Marketing team and be in daily contact with our media agency.

• Be the voice and go-to authority for all things media related, creating learning and development programmes for the wider marketing team to develop their media skills.
• Ensure all marketing briefs are translated into media briefs with clear, measurable objectives and oversee the agency response to briefs to ensure they are in line with expectations, delivered on time and within proposed budget.
• Working along-side the Brand managers, deliver media recommendations to support the annual brand planning process and ad-hoc brand campaigns.
• Stay up to date with changes in the media landscape by attending events, meetings with media owners and leveraging trade bodies and share emerging opportunities with the wider marketing team.
• Work with agency trading teams to create opportunities and increase sophistication of planning tools.
• Work with the Effectiveness, Insight and measurement teams to ensure all media data is provided when needed.
• Maintain a holistic view of all media activity for the wider marketing team, creating clash management and frequency guardrails to maintain operational efficiencies.

What we’re looking for:

• If you are someone who is not afraid to get push-back on your ideas, and who has the drive and resilience to push through your innovative vision, then this role is for you!
• You have extensive experience working in a media role either client or agency side.
• Experience of media agency management and management of multi-million-pound media budgets.
• Delivering data-driven media campaigns comes as second nature to you
• You are not afraid to challenge decisions using sound arguments.
• Experience creating and delivering presentations to stakeholders.
• Excellent communicator with experience presenting strategies and plans to senior stakeholders.

There’s no-one else like you. No-one with the exact same mix of strengths, quirks, skills and thoughts. That’s why you could belong here. As part of a team of brilliant individuals, in a place that empowers you to be the best you can be.

 We’re proud of who we are, of what we do, and what every single one of us brings.

Join us. Help us keep innovating and putting customers at the heart of everything. To be an insurance company of the future. When we work together, we can all achieve great things. Inspiring, challenging, and supporting each other to aim higher.

Together we’re one of a kind.

Ways of Working:

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Benefits:

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Our core benefits include:

• 9% employer contributed pension
• 50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover
• Additional optional Health and Dental insurance
• Up to 10% bonus
• EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.
• 25 days annual leave, increasing each year up to a maximum of 28
• Buy as you earn share scheme
• Employee discounts and cashback
• Plus many more!

Being yourself:

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

 We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.