Head of Marketing - Condé Nast Publications

  • London  
    perm  
    Competitive  
  • Company
    Conde Nast  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    6 March 2019  
    Posted on
    5 February 2019  

Description

Condé Nast is home to some of the world’s most celebrated media brands.  In Britain, we set the benchmark for multimedia publishing excellence with brands including Vogue, GQ, Glamour, The World of Interiors, House & Garden, Condé Nast Traveller, Tatler, Brides, Wired, LOVE, Vanity Fair and Condé Nast Johansens.  We inspire across print, digital, social, events, consultancy and – with the Condé Nast College of Fashion & Design – education.


Condé Nast Britain is seeking a Head of Marketing.  Reporting to the Chief Digital Officer, this role leads the central Marketing function, supporting brand and commercial objectives across our portfolio of brands and businesses.

 

Key Duties & Responsibilities

 

 

  • Developing the marketing strategy and leading initiatives across social media, search, partnerships, out-of-home and all appropriate marketing disciplines and channels
  • Leading the central Marketing team
  • Collaborating closely with the Director of Communications and Press Office to ensure tightly integrated Marketing and Comms strategy and execution
  • Supporting a range of marketing objectives by...
    • Partnering with Editors and Publishers to drive awareness, brand  affinity and purchase intent for their titles among consumers and relevant business audiences (advertisers)
    • Partnering with a range of stakeholders to evangelise the overall Condé Nast Britain brand to potential clients, employees, strategic partners
    • Partnering with the Circulation Team to drive print and digital edition sales and subscriptions
    • Partnering across the business and with the Data & Insights Team to optimise the collection, segmentation and marketing use of data
    • Driving awareness, ticket sales and attendance of events
    • Developing launch plans for new businesses and initiatives
    • Supporting commercial partnerships with clients
    • Exploring strategic brand partnerships

 

  • Ensuring all necessary stakeholders throughout a matrixed business are engaged for any particular initiative

 

Essential Skills & Requirements

 

 

  • Proven track-record in luxury / lifestyle marketing
  • Deep experience in digital and social marketing
  • Consumer and business marketing experience
  • Understanding of the publishing and media industry
  • Data-informed, insight-driven, but also with a strong brand marketer’s instincts
  • Strong team leader
  • Skilled in delivering results within a matrixed organisation of multiple stakeholders

 

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