Head of Global Brand Marketing
As Head of Global Brand Marketing, you will fuel the next quantum shift for Charlotte Tilbury in key categories towards the most loved, and #1 for £s & growth in the world. By shaping the by category vision, strategy, positioning and plans based on sharp customer, product and market insights, you’ll contribute to propagating the brands purpose: “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise: “making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”
You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic hero franchises in every category across skincare & complexion, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.
You will be best partners with each specialist CMO function (Product Development, The Charlotte Tilbury Creative Agency, Visual Merchandising, Store Design, Communications), the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people. As an ingenious integrator, you will pull together all aspects of the business behind your projects to deliver “only Charlotte Tilbury could do that” results, with a win together style.
You will be an inspiring leader with an eye for talent, able to elevate and mobilise your direct report(s), and contribute to a wider team of “brilliant, beaming believers” that share the magic internally and externally.
- Identify sharp consumer, product and market (incl competitor where relevant) insights to fuel ideation, creation and origination across the business for your categories, whilst building credibility and influence, establishing yourself as THE go to category expert.
- Together with the Global Brand Marketing Director, shape Category and Product vision, strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
- Together with the Product Development team, Regional insights, and the Charlotte Tilbury Creative Agency, shape product positioning and define a sharp product concept with irresistible Unique Selling Points and compelling Reasons to Believe.
- In partnership with regions, propose recommended pricing and opportunity sizing that is customer insight based, P&L appropriate and forecasts accurately for a seamless supply chain.
- Work closely with the copy writers to write all new product treatments: product stories, pack copy, press notes, product name, shade name.
- Communicate brilliant briefs to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
- Take projects through each step from the kernel of an idea through development, execution and measurement / review, tying together each function, to deliver cohesively, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
- Collaborate with Regions (US, EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialing up relevant elements.
- Regularly communicate, present to and influence key stakeholders to seek alignment and support, from the Founder to the Regions.
- Craft marvelous marketing tool kits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.
Key Selection Criteria:
- Strategic thinker and proven fast paced results driver.
- Results driven, unlocks limitless opportunities and responsibly forecasts.
- Creative dreamer and Analytical Insight miner.
- Thinks art and commerce, digital and omnichannel.
- Cutting-edge innovator with “don’t reinvent the wheel” mindset
- Consumer focused. Thinks globally and translates locally. International experience in brand / product development strongly preferred, ideally within beauty / luxury.
- Data and intuition driven.
- An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation and can drive decisions.
- An inspiring leader with an eye for talent and developing & elevating people in their immediate team and beyond.
- Culture Fit – Will be smart, confident, succinct, ambitious, high energy, self-starting, Intellectually agile, results-oriented, resilient non-political, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilbury’s culture, and be passionate about helping it achieve its goals.
About the Charlotte Tilbury Brand:
With over 27 MAGICAL years in the beauty industry, Charlotte Tilbury MBE - the world’s No1 makeup artist - launched her ICONIC beauty company in September 2013 to record-breaking results and critical acclaim. The success since has been truly phenomenal. The award-winning collection of magic makeup and skincare innovations is adored by supermodels, starlets, entrepreneurs & icons. It is one of the fastest growing beauty companies GLOBALLY, has won countless awards and has broken records across countries, channels and categories.
We have SO many exciting opportunities for you to join the Dream Team in our beautiful Central London Head Office. At Charlotte Tilbury Beauty, we love what we do and strive to be the best. Dare to dream it, dare to believe it, dare to do it! Join our team of LIMITLESS THINKERS and RULE BREAKERS and help make beauty dreams come true ALL around the world!
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