Head of Digital

  • London  
  • Company
    Start date
  • Closing date
    5 July 2019  
    Posted on
    6 June 2019  

We have a fantastic opportunity for an experienced Head of digital to join our digital marketing team based at our Central London Head Office on a full time, permanent basis. In return you will receive a competitive salary and excellent benefits!

The Role:

As our Head of Digital, you will report into our Head of Marketing and be responsible for developing and driving the global digital marketing strategy; overseeing customer acquisition and retention digital programmes and managing global digital media planning.

Responsibilities of our Head of Digital will include:

  • Ensure the Digital Marketing team have a clear understanding of the brand’s strategic objectives.
  • Drive the acquisition and retention of customers through the customer value segmentation programme.
  • Define the annual digital marketing strategy including the management of the advertising and promotion budgets across different partnerships.
  • Create a consistent user journey across all digital touch points.
  • Develop marketing campaigns and identify any digital opportunities that support the communications strategy.
  • Develop and manage digital CRM programmes, setting yearly objectives and quantifiable KPIs.
  • Ensure email marketing objectives and KPI’s are met whilst encouraging the team to optimize towards improved performance.
  • Supporting business turnover though the management of Paid Search, Affiliate, Display/Programmatic, Social media and SEO marketing.
  • Oversee the management of all paid search campaigns globally.
  • Develop new tactical digital marketing initiatives to support retail trading. Drive greater ROI and traffic from existing tactical digital activities.
  • Define the SEO strategy and ensure SEO is considered for all site development, content, organic social media and press activity.
  • Work with key partners to trial new digital acquisition & retention methods.

Our Business Head of Digital will have the following skills and experience:

  • Excellent communication skills, both written and verbal.
  • Excellent understanding of digital marketing with 10 years’ experience.
  • The ability to be proactive in encouraging and championing digital innovation across the business.
  • Ability to plan strategic long-term digital marketing campaigns and respond swiftly and tactically to immediate digital and broader business needs.
  • Expert understanding of e-commerce and digital customer experience, particularly within the luxury/retail industry.
  • Ability to lead, motivate and inspire a team.

If you think you have the skills and experience required to start your story as our Head of Digital, don’t miss out - apply now!

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