Head of Design (Product)


  • London  
  • Company
    ASOS plc  
    Start date
  • Closing date
    25 January 2022  
    Posted on
    25 November 2021  

As Head of Design for ASOS, you will play an instrumental role in defining and driving customer- led design for our award-winning platforms. You will inspire, lead and coach a talented team of 12 designers and spearhead the digital product design strategy for the next few years. 

Specifically, for this role, you will have a fantastic opportunity to establish a new customer research and competitor insights team to ensure we truly capture and understand the voice of the customer. 

It goes without saying, you will be passionate about great design with purpose and have your finger firmly on the pulse of the latest news and developments in customer product innovation. 

What you will be doing?   

  • You will report directly to the Director of Digital Product and be a core member of our Product and Design leadership team 

  • You will work hands on with our key products and lead a team of 12 user experience and product designers, providing coaching and expert advice, ensuring that we continue to raise the bar of quality and great user experience design 

  • You will act as a design thought leader, driving innovation, strengthening and promoting a design culture inside and outside of ASOS 

  • You will work closely with the product and design leadership team to define and deliver our future ASOS customer experience strategy 

  • You will be accountable for establishing and defining a new customer research and competitor insights team, to champion being the ‘voice of customer’ 

  • You will define design processes and evolve our global design and accessibility standards 

  • You foster an environment of diversity, transparency and trust, where your team of designers can feel empowered to share ideas, be challenged and fulfil their potential 

What you will need to bring? 

  • You will have a track record of success as a Design Leader, ideally coming from another pure play / e-commerce or mobile apps company that places the customer at the centre of everything they do 

  • You will have a minimum of 3-4 years of leading, recruiting and developing a team of designers ranging in levels of ability 

  • You will have a deep knowledge in customer-led product design and possess a scientific mindset and curiosity for product innovation  

  • You will have a portfolio that demonstrates a track record of producing excellent customer-led product design and experience design backed up by customer data and user research studies / projects 

  • You have excellent influencing and communication skills – able to articulate design vision and execute product strategies to senior leadership / stakeholders 

  • You are a thoughtful and inspirational leader that hires well, cares for their team’s development and is driven by helping others to reach their potential 

What's in it for you?
A truly unique and agile working environment where you’ll be surrounded by a diverse range of passionate experts, with two common interests: technology & innovation

  • Generous salary, bonus and pension matching

  • Life insurance, free private medical care, cycle to work scheme + more

  • A bespoke flexible benefits scheme catered to you

  • Best in class Learning & Development schemes and career development programmes

  • 25 days holiday + never work on your birthday again!

  • Free modern onsite gym, plus personal training and wellness rooms

  • Tech Develops days– one day per month dedicated to developing yourself and developing others within Tech

  • Tech Presents days- breakfast mornings to collaborate and share your work with other teams

  • A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India, company-wide celebrations across Christmas and Summer to name just a few

  • Huge staff discounts and sample sales

  • Plus much more…