Global Digital Marketing Manager
This job listing has expired JobWorking for us isn't for the faint-hearted but it is for the passionate, the daring, and the expert! Our ultimate vision is to help every women in the world feel like the sexiest women in the world.
Do you live and breathe digital marketing? Can you take our digital marketing channels to the next level?
You'll be a true specialist in acquisition marketing with an analytical mind and passion for telling a story through data, ensuring that you help us achieve our continued year-on-year digital growth. You'll be a born influencer and you'll focus on excelling our paid search, affiliates, display & paid social across all our markets.
The Role:
* Support and deliver the growth plan for 2019/20 by bringing new ideas, traffic driving initiatives & innovative solutions to the digital marketing strategy.
* Drive results in our PPC accounts on Google Adwords, Bing etc.
* Optimise our keyword bids, daily & monthly caps, impression shares, quality scores & other account metrics.
* Build and maintain close working relationships with digital marketing agencies and internal stakeholders.
* Manage and drive participation from our display network placement lists on Adwords & other advertising platforms, working closely with the Brand teams to optimize creative.
* Keep pace with search engine and PPC industry trends & developments.
* Work with our trade and merchandise function to promote traffic to new products, key product launches and build a traffic strategy for the Global .com site.
* Deliver clear and concise digital reporting performance packs on a weekly, monthly, year to date etc, as well as excellent executive summaries. Using tools such as Google analytics, excel, DC Storm, Omniture etc.
* Create analytical dashboards to feed into reporting packs using Google Analytics and Omniture across all our digital channels and geographies.
Key Skills:
* 4 years + experience of performance digital marketing within fashion retail or the footwear industry.
* International experience; ideally running digital campaigns for the US or EU markets.
* Strong search background is essential.
* Experience of Keyword Research and Traffic Estimation & bid management.
* Look to the future, researching new, exciting functionality to implement across our search platforms.
* Good experience managing SEO, affiliate, display marketing, Google Shopping & paid social platforms such as Snapchat, Instagram, Facebook.
* Someone confident to work with Content partners to elevate the brand & drive the right customers to our site.
* Working with website development & trade teams to advance SEO strategies and conversion opportunities on the page, and with PR and Marketing to support off the page function.
* Working with CRM team to interpret customer segment data and drive it into online and offline personalisation communications.
* An understanding of Campaign, Ad Group Structure and Creative/Ad Copy.
* Understanding of landing page A/B Testing (Using third party tools such as Optimisely and Adtelligence).
* You'll be a confident and persuasive communicator, able to engagingly share technical information and influence others at the highest levels of the business.
* Some exposure using some of the following platforms: Hitwise, Spyfu, SEM bid optimization tools.
* Use of Google API for campaign Geo-Targeting.
* Experience using and working with Google Analytics/Adwords & PPC ad platforms.
* Research and stay up to date on new content sources (blogger, vlogger, influencers).
The Person:
* Experienced working with leading digital agencies, you'll be a proactive person.
* You'll be on the pulse with all things digital (blogs, latest technology and trends).
* You'll be creative but also have an analytical mindset.
* You will work closely with the trade, creative, social & brand marketing teams.
We regret that due to high volumes we are unable to acknowledge every application. Successful candidates will be contacted to discuss the role and their experience further.
Ann Summers complies with all GDPR policies, by responding to this ad your details will be kept on record for a total of 6 months unless expressed otherwise.
Sorry this job has been removed from Creativepool
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