Digital Product Designer


  • London  
    London, United Kingdom
  • Company
    AA plc  
    Start date
  • Closing date
    31 January 2023  
    Posted on
    19 January 2023  

Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As a Digital Product Designer, you’ll always go the extra mile for our members. In return, we’ll go the extra mile for you, with excellent training, support and development opportunities.

Joining the AA as a Digital Product Designer, you will be responsible for the product, user experience (UX) and user interface (UI) design of our services and ecommerce journeys. You will work alongside, and collaborate with, other talented designers, content editors, product owners and developers to deliver an excellent customer experience across all channels.

You will identify areas for opportunities to improve and work closely with our User Research Lead and our Conversion Rate Optimisation Manager to plan and execute the right research to inform your design. Your portfolio will show your experience of achieving user-centred outcomes and business goals.

As a Digital Product Designer, you will be a natural collaborator, possess strong storytelling skills, and confident selling the value of design methodologies to stakeholders and mapping, designing and crafting quality end-to-end user journeys across app and web demonstrating a thorough understanding of design standards and principles.

What will I be doing?

  • Design new features across customer journeys and optimise existing experiences to boost visitor engagement and conversion rate
  • Validate designs with actionable data from a range of sources and contribute to style guides and design system
  • Work closely with Editors ensuring content is considered as part of the design process as well as Developers to deliver best possible customer experience
  • Present designs and explain rationale to senior stakeholders across all levels including Senior Leaders, Executives and Directors
  • Work closely with the User Research Lead and Conversion Rate Optimisation (CRO) Manager to gather insight
  • Also share and collaborate findings and decisions to the wider team and other impacted business areas to ensure all remain aligned on the journey

What do I need?


  • Strong working experience within a similar UX/UI Design role with proven success in designing for the responsive web with skilled storytelling ability
  • Experience using a range of design tools i.e., Figma, Zeplin, AxureRP, Miro etc.
  • Possess proficient stakeholder management skills with the ability to present, challenge and influence decision making using a customer-centric mindset and approach
  • Knowledge of lean approaches, working closely with optimisation specialists and data analysts to drive evidence-based decision making
  • Experience of testing your concepts and designs
  • Familiar with working in agile/scrum environments and comfortable with understanding and using data and customer feedback to guide design decisions

Additional Information:

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

  • Diverse learning and development opportunities to support you to progress in your career
  • 25 days annual leave
  • Free AA breakdown membership after 12 months, 50% discount in your first year
  • Discounts on AA products including car and home insurance
  • Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
  • Worksave pension scheme with up to 7% employer contribution
  • Dedicated Employee Assistance Programme
  • Additional benefits related to grade?

Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.