Digital Product Analyst - Great Benefits!

  • London  
    perm  
    £35,000 to 45,000 p/a  
  • Company
    Preferred Choice Limited  
    Start date
    asap  
    Duration
    n/a  
  • Closing date
    22 April 2019  
    Posted on
    25 March 2019  

Product Analyst - Online E-Service - Central London - £35-45,000

This is a fantastic opportunity for a Product Analyst to join an exciting Online E-Service based in central London. You will be focusing on this company's target audiences to provide a clear understanding of customers' behaviour when they interact. You will be involved in a range of brands and be responsible for ensuring the wider team have actionable insights to steer future developments. The Product Analyst ensures decisions we make are well informed and the impact of changes is clearly quantified.



Responsibilities

* Ensure the insights drawn from analytics are accurate and actionable.
* Ensure there is a clear purpose behind all tracking put in place.
* Work across a team of analysts to transfer knowledge across brands and initiatives.
* Maintain a highly organised level of working standard - adhering to working practices and helping to develop them to become more efficient and effective.

* Interpret customer behaviour to support Product Teams' exploratory lines of questioning.
* Inform the roadmap by modelling the potential impact of proposed initiatives.
* Monitor site usage to identify opportunities for improving the experience and changing customer behaviour.
* Work closely with Researchers to provide a clear, holistic view of customers and their behaviour.
* Incorporate a data-driven aspect to persona development.

* Support Product Owners in setting up a measurement framework and defining success criteria.
* Offer guidance and support to developers implementing new tracking capabilities.
* Create relevant dashboards to set benchmarks and measure the impact of changes.

* Monitor tracking solutions to ensure data collection issues are spotted promptly.
* Test implementation and fixes to tracking when introduced.
* Help analytics users understand how to interpret what the data is saying.

KEY:

* 2+ years solid, demonstrable experience in online analytics.
* Understanding of product performance and KPI management and creation.
* Agility to keep pace with a dynamic, constantly evolving product roadmap with many moving parts
* Experience with web analytics tool, e.g. Adobe Analytics or Google Analytics
* SQL knowledge (requirement)
* Online dashboarding & data visualisation tools (requirement)

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