About the role
An exciting opportunity has become available for a Digital Producer who is passionate about creating engaging webinars, videos and other digital content. The Digital Producer will work closely with colleagues across the marketing department, and be responsible for producing webinars and videos to drive brand awareness and consumer engagement.
Some international travel may be involved along with the need to liaise with stakeholders/clients around the globe. We offer flexibility around home working arrangements.
About Digital Marketing at Abcam
Abcam’s Digital Marketing function sits within the wider CX organisation and offers a variety of specialist talent to support teams across the business, including data insight analysis, SEO/PPC, content, communications, co-ordination and delivery. Through an array of channels, the team translates campaign briefs and marketing propositions into real content that drives engagement across the bioscience industry.
Working closely with areas such as Category Marketing, Website Development and Commercial Sales, the team are creative, solution focused and results driven. They use the best tools available to help us truly understand our customers and their behaviour to maximise our digital online business and opportunities.
· Liaising with internal & external stakeholders to define the roadmap for webinars & video content, including how to repurpose existing content
· Project management of the entire process including briefing, planning, production and marketing of live & on-demand webinars, videos and podcasts. Ensure all materials are produced within timeframes agreed and meet brand guidelines
· Working closely with our social media specialists to develop video for use in social media campaigns to customer acquisition and drive engagement.
· Working with the Events team to develop and execute a strategy to use webinars and other digital assets at conferences and tradeshows
· Analysis of performance of webinars & videos and make recommendations
You are Degree educated, or similar qualification, in marketing, communications, journalism, design, media production or media technology.
You should be an enthusiastic and motivated individual who is energised about digital and content marketing. You should have excellent communication skills, be highly organised, proactive and able to work to deadlines. You should be experienced in webinar and/or video production and be passionate about visual storytelling and content creation.
You have a solid understanding of brand marketing, virtual events, webinars, podcasts and client relationship building. Digital production, delivering digital assets, micro sites, and social/email marketing are skills that you have built through previous experiences.
If this sounds like you and you’d like to be a part of a fast paced, growing business with the vision to become the most influential company and best-loved brand in life sciences please apply now!
Ever since 1998, when our founder, Jonathan Milner, started selling antibodies from the back of his bike, Abcam has aimed to help scientific researchers make breakthroughs faster. We now have offices and labs in the UK, the US, China and Japan, and as we continue to grow, we remain ambitious, driven by our customers’ success and their research needs.
It’s our goal to provide a world-standard in protein research tools, technical support and delivery. When you join Abcam, you’ll join a global business with the passion and the vision to become the most influential company, and, best-loved brand in life sciences.
Our culture is our key differentiator. We believe in empowering individuals, with responsibility given at an early stage. The working environment is fun and fast-paced, collaborative and outcome focused, with a strong customer focus. In addition to competitive salaries, we offer an attractive and flexible benefits package (which includes shares for eligible employees), a culture focussed on wellbeing and opportunities for growth and development.
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