Digital Marketing Specialist

Job

  • Remote  
    California, United States
    perm, remote  
  • Company
    Informa  
    Start date
    ASAP  
    Duration
    n/a  
    Wage
    Undisclosed
  • Closing date
    23 January 2023  
    Posted on
    23 November 2022  

Informa Markets - Engineering offers live and digital platforms for engineering professionals across industries to discover solutions, network with peers, and source new products and partnerships. Our range of in-person trade shows, educational conferences, virtual events, and digital resources help our customers own their markets, offering them innovative ways to secure leads, reach new audiences, and grow their brands.

Our event brands span industries, including MD&M and BIOMEDevice (medical device manufacturing), ATX (automation technology), The Battery Show (battery and energy storage), Drive World (automotive intelligence), DesignCon (systems design), Plastec (plastics), International Powder & Bulk Solids (bulk processing), and more. These events are complemented by our audience-specific media brands, including MD+DI, Design News, Packaging Digest, PlasticsToday, and Powder & Bulk Solids.

Informa Markets—the largest events organizer in the US—is seeking a full-time, in-house, Digital Marketing Specialist for our paid search, social, and display efforts. Reporting directly into Digital Marketing Manager, this is a hands-on position responsible for the execution and reporting of a comprehensive, multi-event digital marketing strategy. This position will utilize websites, landing pages, and our registration platform to create campaigns to drive attendee registration, paid conference delegates, new leads for exhibit sales, and media subscriptions. 

We’re looking for a data-driven, experienced professional to add value to our growing digital team. If you are passionate about digital marketing and looking to make an immediate impact, this job is for you.

POSITION DUTIES AND RESPONSIBILITIES:
•    Launch new paid search (SEM) & Social Media campaigns, with complete build-out of ad groups, keywords, and ads
•    Daily paid search (Google Ads, Bing Ads) media buying and optimization
•    Develop and execute display (AdRoll) and social (Facebook/LinkedIn) campaigns
•    Collaborate with marketing teams to develop campaign criteria, and be able to suggest campaign adjustments to optimize spend and outcomes
•    Collaborate with internal creative team to develop and deliver campaign assets
•    Lead weekly digital campaign meetings with Event Marketing Team to present updates, performance, and optimizations
•    Perform regular keyword research to expand reach
•    Create, test, and optimize ad copy
•    Competitive intelligence research using keyword planning tools
•    A/B landing page testing
•    Manage large data sets for various campaigns
•    Monitor paid campaign spending to ensure budgets are optimized and are not overspent
•    Produce weekly and quarterly reports on campaign performance; must be able to look at data and determine action items
•    Perform and present quarterly digital marketing workshops with digital marketing team
•    Stay up to date with the latest digital marketing industry trends

Qualifications:

REQUIRED SKILLS AND EXPERIENCE:

  • 3+ years’ experience working in paid search and Facebook Ads. (LinkedIn, Reddit, Twitter Ads are a plus).
  • Bachelor’s degree in Marketing, Business, Advertising, or related field
  • Experience working in CPA focused campaigns
  • Analytics Platform Experience (Google Analytics or Adobe Analytics preferred)
  • A solid working knowledge of Google Ads Editor or Microsoft Ads Editor
  • Advanced Excel skills to navigate through large amounts of data to optimize results (Pivot Tables, V Look Up, Filters)
  • Experience working on larger budgets and multiple campaigns at once
  • Strong project management skills
  • A solid understanding of SEO
  • Advanced marketing and advertising copywriting skills.
  • Strong research skills to determine market trends and customer behavior patterns
  • Analytical person who can think strategically and work to effectively solve problems
  • Comfortable working independently and cross-functionally at all levels. A self-starter who can roll up their sleeves and get things done with little supervision.
  • Excellent organizational and time management skills
  • Strong written and verbal communication skills

PREFERABLE SKILLS AND EXPERIENCE:

  • Photoshop, InDesign, Canva, or other design skills is a plus
  • HTML, CSS, Javascript, VBA, or any programming skills is a plus
  • Trade Show/Events Marketing experience is a plus.
  • Engineering, Manufacturing, or Industrial Industry Marketing is a plus.
  • Conversion tracking experience is a plus.

Additional Information:

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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