Digital Marketing Manager (Maternity Cover - FTC 12 months)

  • Paddington  
    perm, remote, temp to perm  
    Competitive + Benefits  
  • Company
    Marks & Spencer  
    Start date
    ASAP  
    Duration
    12 months FTC  
  • Closing date
    22 January 2021  
    Posted on
    13 January 2021  

ABOUT THE BUSINESS:
Marks and Spencer is a unique British heritage brand with a history of ‘firsts’ and there has been quite a revolution happening inside our Dotcom team. Having re-platformed from Amazon to Salesforce and in-sourced our entire digital proposition front-to-backend and across to agile, we are now a cluster of closely aligned functional teams relentlessly trying to innovate. We experiment, we make big and small changes, and we enjoy the fact that everything we do has the potential to impact and delight over 29 million customers daily.


Our International business is now being invested in heavily and the results are starting to show as we outgrow competitors. We have a new team in place who share some impressive International experience and have created a clear strategy which will deliver ambitious goals. We have the benefits of being a smaller team, we have removed unnecessary rules and we want entrepreneurial thinking.

Over the past 4 years we have introduced M&S to another 2bn customers worldwide, increased our presence on marketplaces, enabled Dotcom for partner markets and create a best in class customer experience. There is a lot to do and we would like your help. Therefore, we will continue to hire like-minded individuals from high growth start-ups and big business alike who bring the right DNA, positive attitude, and analytical expertise to M&S.
 

ABOUT THE ROLE:
Reporting to the international senior digital marketing manager, you will be directly responsible for the planning, coordination and management of our store markets digital marketing activity including key franchise partner relations.
You will work in partnership with the local marketing teams cultivating strong relationships to support them in the delivery of truly omnichannel marketing and best practice in line with the M&S brand.
You will develop, maintain, and drive a marketing roadmap to deliver incremental value to the business from store markets, with a relentless focus on generating increased frequency and acquiring new customers.

You will:
• Manage a marketing activity planner in partnership with local teams to ensure all key campaigns & promotions deliver to agreed business objectives and are aligned across online and offline touchpoints.
• Build a winning partnership with the international brand & PR team and franchise partner managers to ensure business planning aligns with digital marketing plans.
• Unify customer databases across local and head office teams to facilitate a single view of the customer.
• Own the store markets marketing roadmap with full accountability for setting out key deliverables, assigning KPI’s and determining ROI.
• Accountable for the management of store markets PPC budgets and activity in collaboration with the performance marketing manager.
• Accountable for all store markets email marketing sends from brief to delivery working in partnership with the CRM campaign executive.
• Accountable for key SMS omnichannel campaign sends executed by local marketing teams but funded from flagship budget.
• Consultancy level of support for paid social and display activity in collaboration with the acquisition marketing manager.

 

KEY RELATIONSHIPS AND STAKEHOLDERS:
• International ecomm trading manager.
• Acquisition & performance marketing managers.
• International brand & PR team.
• Local marketing managers (in market).
• Franchise business partner managers.

ABOUT YOU:
You are genuinely passionate about the role of media in consumer behaviour, and keen to use your expert digital marketing and communication skills to deliver truly omnichannel experiences for our customers.

Your skills and experience will include:
• You have a digital mindset and have had experience executing both online and offline marketing strategies with in-depth experience of global media platforms such as Google and Facebook.
• You are super commercial and know how to leverage data and insights to improve marketing ROIs.
• You have a flexible, agile and forward-thinking mindset – you deliver against project timelines and objectives but also know when to pivot to get the best outcome.
• Experience of working in or with global teams and/or franchise business models would be desirable but not essential; passion for International work is a must-have.
• Excellent communication skills with an engaging style able to influence both junior and senior colleagues, cross functional teams, and external agencies.
• Ability to generate innovative & valuable insights from analysis and translate these into simple, clear actionable plans.
• A self-starter and creative thinker with strong attention to detail. Genuine team-playing skills and commitment to a great working environment.