Digital Marketing Executive
Do you have experience managing end-to-end PPC and Google Ads campaigns? do you have Google Ads qualifications? These are desirable
You will sit within the overall Digital & Marketing Tech team, you will manage, optimize and report on PPC campaigns for the various Paddy Power Betfair brands, products and regions. You will also play a pivotal role in driving wider cross-function projects across digital to advance the performance of campaigns, working closely with relevant partners including SEO, CRO, Promotions, Affiliates and Online Media.
Projects will advance the Search and wider Digital function within Paddy Power Betfair working on automation, scale and efficiency across our campaigns. The primary function is to meet the agreed commercial and campaign demands of the selected brands.
You will also work closely with the relevant stakeholders in the International commercial team.
This is a fast-paced, data driven position and the successful candidate will become a digital expert for the PPB Group. The Digital & Marketing Tech team comprises of 50 talented members and the successful candidate can play a pivotal role in shaping their future through options internal or external to the team. We reward strong performers and like to promote within the team.
What you'll be doing:
Do you have knowledge of the digital marketing industry & in particular the search engine marketing industry?
You'll work with and support different teams across the business to ensure excellence, including but not subject to; The Conversion team, SEO, and the Customer Marketing team. You'll work with these teams to improve landing page experience, on-site metrics, to advance the overall search function and strategy, and to optimise early life journeys.
You'll be managing paid search campaigns based on agreed demand, KPIs & targets and day-to-day account optimisation (account structure, keywords, ads, landing pages, bidding), playing a major part in optimising performance by identifying, implementing & testing opportunities.
You'll manage reporting, analysis & interpretation of data to understand performance, what is impacting performance & what we can do to influence it.
You'll also work on:
- Campaign planning, creation & implementation.
- You will be working with & influencing partners across digital and the wider commercial teams.
- working within digital team to optimise for the group.
- Keeping up to date with industry knowledge, developments, tactics & strategies across the digital landscape.
What we're looking for...
If you have experience managing end-to-end PPC and Google Ads campaigns it's favoured.
Do you also have advertiser experience? This would be beneficial.
Are you enthusiastic about analyzing data and are you results-driven?
This Is Who We Are:
Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.
We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.
Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.
On A Larger Scale:
We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.
Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.
Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.
This Is Your Challenge:
- Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second.
- Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined).
- Deliver high transitional products, serving more than 2.5Bn calls a day.
- Diverse and up to date technical landscape to explore, leverage and innovate.
- The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year.
- Continuous Integration, Deployment and Testing.
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