Digital Marketeer & Social Strategist - Sony Music

  • London  
  • Company
    Sony Music Entertainment  
    Start date
  • Closing date
    15 December 2018  
    Posted on
    15 November 2018  



  • Work with A&R, creative, insight, marketing & artist management to articulate and communicate an artist’s positioning online as well as, short- and long-term campaign objectives.
  • Responsible for developing, soliciting and executing content marketing opportunities in conjunction with the central creative teams & RCA Marketing team.
  • Drive innovation and creativity through all facets of the campaign

Digital Strategy

  • Plan & deliver campaigns effectively, setting & reaching objectives & KPIs
  • Use native platform analytics and a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports that can inform key stakeholders and the wider label
  • Actively contribute to and participate in artist/label planning and creative meetings
  • Work with International digital & marketing teams to ensure global optimization of campaigns and artist strategy
  • Work closely with the Sony CRM team to deliver artist database growth and CRM strategy
  • Work with manager and external contacts at social media platforms to deliver engaging artist campaigns & ideas
  • Identify new and external opportunities for artist promotion.

Digital Advertising

  • Spearhead market-leading integrated advertising campaigns from concept to execution across all areas of business to continually meet strategic goals.
  • Maximise global revenue potential for all artists by close collaboration with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns
  • Work with media agency, to create holistic media plan across platforms adhering to approved project budgets.

Social Strategy

  • Devise and implement best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends
  • In depth knowledge of best practices and guidelines across all social channels.
  • Identify emerging content, tech updates and social trends and infuse artist campaigns with creative applications of new technology
  • Develop the correct voice, content and branding for each artist, using agreed artist vision brief.
  • Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels.
  • Establish and oversee approval processes with management/artist/within the label
  • Excellent relationship-building and communication with artists, artist management, internal & external stakeholders
  • Identify and develop relationships with relevant influencers/social media personalities & publishers to collaborate with on artist campaigns.

Person Specifications


  • Proven experience of digital/social media management & marketing – in media, entertainment, brand or similar.
  • Awareness & understanding of evolving technology and ability to research and discover new opportunities.
  • Proven experience of devising and executing audience-led social strategies based on audience insight.
  • In-depth knowledge of digital advertising, best practice across all social channels and emerging platforms
  • Superior understanding of consumer behaviour online
  • Highly creative
  • Passion for social media, online trends & technology
  • Passion for copywriting
  • Proactive project management & planning skills
  • Strong reporting and analytics skills & ability to interpret and present data effectively
  • Attention to detail
  • Problem-solving skills
  • Ability to negotiate and influence at multiple levels
  • Ability to work in a fast-paced environment

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