Digital Creative Director
Digital Creative Director - Innovative Healthcare Agency
By joining the team you'll have a chance to make a difference - delivering content and experiences with real meaning. You won't spend your days churning out the same thing over and over again - clients have a very diverse set of needs and every day is different. The team works across a global client base and no two days will be the same - under the charge of some top industry talent, this is a role where you'll learn, train and evolve on a daily basis.
WHAT YOU WILL DO
My client are looking for a Creative Director to shape and lead their creative offer, to inspire, break boundaries, bond teams and build work that matters to people making healthcare decisions today. Because today, the information-seeking behaviours of patients and doctors have evolved. They network, cross-validate, and debate using digital channels throughout their journey. They listen to peers, challenge experts, share and rate and comment. They expect a brand to have a purpose, to meet real needs, to be participate. As Creative Director, you will lead the creative team in imagining and designing the experiences, the content and the services which help clients connect and change behaviour today.
In your role, you will lead the creative team of thinkers, tinkerers, and scientific imaginers. You'll help them see the opportunity in every piece of work that comes in, large or small. You'll review all projects, experience designs and content campaigns and ensure all work is outstanding. You'll work with strategy to make sure briefs (and the strategies themselves!) are killer. You'll connect with PM and accounts to craft timelines and meet client expectations. And ultimately, you'll shape the generative creative platforms that bring our client brand's to life for their customers.
At my client their work takes many forms and as a creative lead, you are prepared to guide and direct a wide range of digital work. In the past 12 months the agency has worked on shaping conversational AI engagement strategies, behavioural change apps, unbranded patient activation campaigns, and digital HCP engagement campaigns. Their creative remit varies, but in every instance - whether focused on social content programmes, experience design or campaigns - helping is at the heart of what we do.
You'll be the voice of creative in the agency, championing great work and setting the bar.
Creative leadership and agency output
* Lead the with a vision for digital engagement which inspires and differentiates the agency as a whole, and applies to work in content, campaigns and health experience transformation
* Conceptualise generative creative platforms which help client's brands connect with healthcare audiences now, through a range of digital experiences and touchpoints
* Simplify the complex - whether that's helping a client step into new territories, refining messages, or leveraging complex data
* Lead and manage the creative team of 8 including art, copy, design, UX and medical writing, to shape innovative creative approaches and to pull the creative vision through
* Partner with strategy, account and innovation delivery teams to influence and shape client strategies and opportunities, and truly co-create opportunities. Help craft the creative briefs that your team uses to catalyse their work, by reviewing and discussing strategic insights and opportunities with your strategic partner
* Evaluate concepts, UX, copy and art, at pre-determined points and provide direction
* Ensure that creative presentations to the client meet the highest professional standards
* Act as a thought leader, and demonstrate this through original workshop content, client presentations, and published content which demonstrates your view on creativity and the healthcare industry today
Advertising Manager (GQ) - Conde Nast
Closing 8 February 2018
- Conde Nast
Closing 17 February 2018
- Become Recruitment UK
- West Yorkshire
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