Digital Content Editor

  • London  
  • Company
    Start date
  • Closing date
    24 January 2021  
    Posted on
    28 December 2020  

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

Why this role matters:

As a content editor for BT Consumer, you’ll be the objective voice of our customers and always put their needs first. You’ll work closely with content designers and product designers (UX and UI) to support them with creating exceptional digital content.

You’ll be an excellent communicator, and a confident, versatile writer who can apply different tones of voice. You’ll also understand how to flex tone and language, based on context or situation. 

Working in small dynamic teams, you’ll help to develop user journeys for a product, service or offer. This will include supporting designers, for example writing user stories and championing user needs. Also, helping to trial content through personalisation and A/B testing.

You’ll become the go-to person for CMS expertise and best practice and play an active role in the development of the components we use to build and deliver content. 

Our focus is content quality over quantity. Your role will be crucial in producing high-quality content that’s well researched, evidence based, and SEO informed. This will involve user research and data analytics to discover content needs and solve issues.

What you'll be doing:

You’ll create content for simple, data-driven and personal purchasing journeys for our mobile device and home broadband products. The content you create will not only deliver an exceptional experience for our users; it’ll also drive revenue growth for BT Consumer.

You’ll be working in the sweet spot between meeting user needs and commercial needs – and you’ll be confident in challenging when the balance isn’t right. 

  • Build and publish content in our CMS (AEM).
  • Set up and QA A-B tests to optimise content using Adobe Target  support designers to present complex information in a brilliant, personal, and simple way.
  • Apply user-centred thinking to all the content you create.
  • Continuous optimisation and improvement of content and copy.
  • Understand and support the creation of customer journeys to identify pain points and user needs.
  • Collaborate to ensure our content is SEO informed.
  • Use research and data to inform your work.
  • Ensure governance and compliance of your content.
  • Write, edit and proofread content.

We'll also need to see these on your CV

We’re a new team embedding content design as a new discipline BT Consumer. We need you to be ready to challenge ways of working and embrace learning at every opportunity. You’ll get behind our mantra of ‘build, measure, learn’ – always working in ways that put the user experience first. 

With a strong background, you’ll bring experience in content creation, curation, editing, publishing, and production. And you’ll be proficient at content governance, maintenance, and removal. 

You'll love it here if you like to:

  • work fast, always learn, accept failure, and iterate again.
  • always start with user needs, working towards user outcomes and business goals.
  • champion simplicity, efficiency and consistency, in all your work.
  • collaborate across team boundaries, using shared, agreed processes, tools and methods.

Why choose us?

There’s never been a more exciting time to join the BT Consumer team. We’re investing hundreds of millions of pounds into transforming the way we work to create, not just the most incredible digital experiences, but something that customers talk about to their friends and family as the best in the UK. 

You’ll be supported every step of the way, with access to in-house and external training, and regular opportunities to learn from your peers. Within BT Consumer Digital, we have groups and programmes dedicated to developing leadership, promoting wellbeing, ensuring good work is recognised and organising great social events.

Our ambition is to have exceptional digital products, loved by our customers for being personal, simple and brilliant. Every day we have the chance to positively impact the lives of the millions of customers that engage with us. To bring them close to the things that matter most to them. This is your chance to join us on our ground-breaking journey. 

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.

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