Digital Content Editor


  • Birmingham  
  • Company
    Start date
  • Closing date
    3 July 2021  
    Posted on
    9 June 2021  

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

About this role:

As a content editor for BT Consumer, you’ll be the objective voice of our customers and always put their needs first. You’ll work closely with content designers and product designers (UX and UI) to support them with creating exceptional digital content.

You’ll be an excellent communicator, and a confident, versatile writer who can apply different tones of voice. You’ll also understand how to flex tone and language, based on context or situation.

Working in small dynamic teams, you’ll help to develop user journeys for a product, service or offer. This will include supporting designers, for example writing user stories and championing user needs. Also, helping to trial content through personalisation and A/B testing.

You’ll become the go-to person for CMS expertise and best practice and play an active role in the development of the components we use to build and deliver content.

Our focus is content quality over quantity. Your role will be crucial in producing high-quality content that’s well researched, evidence based, and SEO informed. This will involve user research and data analytics to discover content needs and solve issues.

You'll have the following responsibilities:

You’ll create content for simple, data-driven and personal purchasing journeys for our mobile device and home broadband products. The content you create will not only deliver an exceptional experience for our users; it’ll also drive revenue growth for BT Consumer.

You’ll be working in the sweet spot between meeting user needs and commercial needs – and you’ll be confident in challenging when the balance isn’t right.
•Build and publish content in our CMS (AEM).
•Set up QA A-B tests to optimise content using Adobe Target 
•Support designers to present complex information in a brilliant, personal, and simple way
•Apply user-centred thinking to all the content you create
•Continuous optimisation and improvement of content and copy
•Understand and support the creation of customer journeys to identify pain points and user needs
•Collaborate to ensure our content is SEO informed
•Use research and data to inform your work
•Ensure governance and compliance of your content
•Write, edit and proofread content
•Create accessible content by following the Web Content Accessibility Guidelines (WCAG)
•Use headings and page structure
•Prescribe best practice on alternative content for images, graphs and multimedia, understanding of the “alt decision tree”, writing meaningful links, and using plain language.
•Have experience in using automated accessibility testing tools, such as Wave

You'll have the following skills & experience:

We’re a new team embedding content design as a new discipline BT Consumer. We need you to be ready to challenge ways of working and embrace learning at every opportunity.

You’ll get behind our mantra of ‘build, measure, learn’ – always working in ways that put the user experience first.

With a strong background, you’ll bring experience in content creation, curation, editing, publishing, and production. And you’ll be proficient at content governance, maintenance, and removal.

You'll love it here if you like to:

•Work fast, always learn, accept failure, and iterate again
•Always start with user needs, working towards user outcomes and business goals
•Champion simplicity, efficiency and consistency, in all your work
•Collaborate across team boundaries, using shared, agreed processes, tools and methods.

Why BT Digital?

Community culture – we’re bringing people from a wide range of backgrounds together to create a culture where everyone can be their best. Our colleagues lead the way on wellbeing, diversity and inclusion, making sure everybody feels supported and valued. Be part of our community.

Flexible lifestyle – we understand you’ll have commitments outside work. Tailor your working hours to find a work-life balance that suits you.

Endless opportunities – our unrivalled professional development programmes are available to all our colleagues. Build a career you’re passionate about.

Top-of-the-range tech – we’ve invested in brilliant new buildings and the technology to go with it. You’ll have all the tools you need to connect, create and innovate.

Bright future – our agile approach means we’re more collaborative and dynamic than ever. We’ve reset what it means to work at BT. Join us as we build our digital future.

Package includes:

  • Competitive Salary

  • 10% annual salary bonus
    10% employer pension contribution

  • 25 days holiday plus bank holiday's

  • Rewards including health and dental discount  

About BT:

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT.

How to Apply:

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!

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