Digital Content Designer

Featured job

  • Worcestershire  
  • Company
    Start date
  • Closing date
    14 March 2022  
    Posted on
    12 January 2022  

As one of our Digital Content Designers you'll lead the creative design element within the Optimisation Team developing and executing ‘Group brand’ engaging content and functionality for the Halfords digital estate, delivering designs that enable a best-in-class service led user experience.

Key Responsibilities:

  • Drive customer engagement with our Brand through Digital Design across Halfords digital channels
  • Be the Design Salesforce expert selling digital best practice to key business stakeholders
  • Create and develop design prototypes into engaging, optimised digital content (assets and suites) for use across Halfords’ websites and other digital channels, engaging key stakeholders throughout
  • Build strong relationships with Marketing, Insights, IT and Development functions to ensure that content is built to the highest standards, ensuring familiarity with our existing codebase to avoid on-site issues
  • Ensure all content conforms to industry best practice, is optimised for search and provides a first-class user experience
  • Create content that is personalised, by targeting different customer segments across the digital channels, which meets the objectives for the customers.
  • Ensure that all online service, campaign, product and advice designs are delivered on time, to brand guidelines, with the right messages and content to support, ensuring this meets customer expectations
  • Set and manage approval deadlines & ensure timely, appropriate sign off has been obtained for all work
  • Manage the content development roadmap, working closely with UX, UI and designers to ensure that all build work is carried out on time and to brief
  • Act as a QA for the team, performing daily checks on website content – identifying, highlighting and correcting issues as appropriate

Strategy & Development:

  • Responsible to produce design requirements for the testing and evaluation of new customer initiatives going through Qubit and the Digital optimization/personalisation test programme
  • Through the weekly sign off sessions clearly present and communicate all stages of development work to relevant stakeholders at every level, ensuring any blockers to delivery are communicated in a timely manner
  • Continually review and assess best practice, suggesting and promoting changes to optimise the site for efficiency, user experience and SEO


  • Stay up to date with emerging digital trends and culture - attend events to engage with the wider digital creative community and act as an internal ambassador for best practice digital design


  • Build and maintain close relationships with the Marketing, Customer, IT, Product & Development teams, ensuring an open dialogue between all functions and a supportive collaborative relationship
  • Continue to develop cross-functional relationships with the wider customer team
  • Manage the communication of progress between key internal stakeholders, communicating blockers to delivery and potential solutions at the earliest opportunity

Key Skills/Experience:

  • Expert Photoshop
  • A good working knowledge of e-commerce platforms
  • Strong written, verbal and visual communication skills
  • Responsive design
  • UI & UX design principles, including wire framing, mobile first & user-centric design
  • Confidence to plan and delegate tasks
  • Inquisitive and determined
  • Minimum of five years relevant industry experience, ideally in a retail or e-commerce business
  • Ability to switch between priorities, managing several projects at once in a fast paced environment
  • Problem solving skills through understanding of Digital systems and metrics
  • The ability to think creatively and deliver clever concepts
  • The foresight to put themselves in the shoes of the user
  • Meticulous attention to detail
  • Significant graphic design experience
  • Team player

Flexible work from home options available but some travel to our support centre in Redditch Worcestershire will be required at times.