Designer - WW Woven Tops/Shirts & Skirts


  • London  
    London, United Kingdom
  • Company
    ASOS plc  
    Start date
  • Closing date
    27 April 2024  
    Posted on
    27 March 2024  

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you. 

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.  

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.  


The Design team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across womenswear and menswear.

The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our 20-something customer, whatever their style. Our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer.

What you'll be doing...

  • Researching, developing and creating a balanced range, including developing big deals, key seasonal shapes, selecting fabrics, trends and items for the ASOS customer
  • Developing a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through
  • Presenting trend research to other teams including Buying and Commercial leadership, where relevant
  • Collaborating across departments and functions of the business including Marketing, to ensure the design vision is communicated clearly
  • Identifying and executing new product opportunities as they emerge in the market
  • Contributing to business wide initiatives and projects, positively influencing and championing change 
  • Using relevant sales data and insights to design commercially relevant, fashion forward ranges
  • Anticipating the needs of the 20-something customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges
  • Sourcing new fabrications, techniques and trimmings
  • Working closely with in-house Buying teams – collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy
  • Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range
  • Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.
  • Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback
  • Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team.  Looking for opportunities to use sustainable materials wherever possible
  • Agreeing styling and visual merchandising guidelines with Studios and Global teams
  • Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working. Motivating and engaging the team through recognition and regular feedback.


Who we'd like to meet...

  • Significant experience in multi-product Design within an aspirational brand or high street Retailer
  • Experience of working cross-functionally to deliver initiatives that have a positive commercial impact
  • Proven ability to drive the success of a department or brand through strategic and commercial thinking
  • A commercial handwriting and strong understanding of the ASOS Brand and Customer
  • Experience with Photoshop, Adobe, CAD
  • Plugged into 20-something culture and fashion, passionate about the product
  • Strong organisation skills, initiative, and the ability to work in a fast-paced environment
  • The ability to build great relationships with colleagues across the business and suppliers alike
  • Can gain buy in from the team and management to potentialize opportunities
  • Embraces and champions the benefits of change within the wider team
  • Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development
  • Comfortable travelling in the UK and internationally for supplier/product development meetings and inspirational purposes

Additional Information:

What’s in it for you? 

  • Employee discount (hello ASOS discount!) 
  • ASOS Develops (personal development opportunities across the business) 
  • Employee sample sales  
  • Access to a huge range of LinkedIn learning materials 
  • 25 days paid annual leave + an extra elebration day
  • Discretionary performance related bonus scheme  
  • Private medical care scheme 
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments:

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too. 

How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to. 

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know. 

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