Customer Marketing Manager - Coca-Cola

  • Atlanta  
  • Company
    Start date
  • Closing date
    6 July 2018  
    Posted on
    7 June 2018  

Position Overview:


The National Customer Marketing Manager is responsible for the development, sell-in, execution and analysis of strategic marketing initiatives, aligned with TCCC and The McDonald's Division (TMD) marketing strategy, to stimulate beverage consumption and reinforce brand equity of Coca-Cola brands. Responsible for informing and influencing McDonald's national strategy and local execution as it relates to beverages, based on consumer trends and industry insights. National Customer Marketing Manager will develop, sell-in, and execute consumer communication for marketing programs leveraging the synergy of the McDonald's and Coca-Cola brands.


Function Specific Activities:

Function Related Activities/Key Responsibilities

  • Lead development, sell-in, and execution of strategic  marketing initiatives, aligned with TMD marketing strategy, inclusive of coordination of beverage integration, execution and alignment for assigned national or local opportunities in order to maximize customer and system value
  • Serve as marketing generalist, stewarding consumer insights, industry trends, innovation , consumer initiatives and media leadership with organization
  • Lead value-based relationships between Coca-Cola and McDonald's National and local Marketing organization and national or local agencies via resource identification / alignment, customer management and communication routines
  • Direct and execute consumer programs / activation projects, including tracking budget, supervising third parties and agencies, following timelines and managing team members in order to achieve outcomes as outlined for assigned responsibilities
  • Execute consumer and customer programs tied to global properties (e.g. Olympics, World Cup, etc) in order to fulfill brand and business objectives
  • Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions in order to provide actionable recommendation to audience
  • Prepare, steward, and influence assigned customer call points on a routine basis
  • Develop marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) in order communicate promotions effectively.
  • Develop, execute and analyze local extensions of national program for McDonald's in order to maximize customer and system value.
  • Develop and execute retail "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) in order to maximize short and long-term growth.
  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.


Education Requirements: 

  • Bachelor's Degree; Master's Degree preferred. 


Related Work Experience: 

  • Minimum of 10 years related experience in Marketing, Customer Management, Advertising Development, Promotion Development, New Product Development


Functional Skills:   

  • Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.
  • Guide adherence to a cohesive brand communication plan to ensure continuity of cross-market brand communication and executional platforms by publishing brand toolkits for new brands (including brand architecture, positioning statement, operational marketing strategies, etc.).
  • Develop and execute merchandise "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) and region/ account plans in order to maximize short and long-term growth as well as channel penetration.
  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.
  • Write initiative brief/project plan so that all constituents have clear expectations in order to assure timely implementation of business plan/initiative.


Job Requirements:


Years of Experience:

10+ Years Experience



Leadership Behaviors:


  • DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation). 
  • COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
  • ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. 
  • INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible. 
  • DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. 


Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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