Creative Product Lead, Video Go-to-Market

This job listing has expired Job
  • London  
    London, United Kingdom
    perm  
  • Company
    Google  
    Start date
    ASAP  
    Duration
    n/a  
    Wage
    Undisclosed
  • Closing date
    17 September 2019  
    Posted on
    19 August 2019  

Minimum qualifications:

  • BA/BS degree or equivalent practical experience.
  • Experience working in sales management and digital media products and services.
  • Experience in video and brand marketing.
     

Preferred qualifications:

  • Experience with the creative/media agency landscape.
  • Experience leading complex operational and strategic initiatives.
  • Experience collaborating cross-functionally to drive results and rally teams around shared goals.
  • Knowledge and experience in TV and digital media strategies.
  • Ability to communicate in a clear manner. Excellent business judgment, problem-solving, and analytical skills.
  • Ability to present to executives and communicate with sales team.
     

About the job:

The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.

As the Video Go-to-Market (GTM) Creative Product Lead for Europe, the Middle East, and Africa (EMEA), you will provide the organization with strategic, analytical, and commercialization support for Creative Services, Tools, and Products. You will partner with counterparts in GTM, global product solutions teams, and the in-market sales teams to help define the EMEA vision and go-to-market strategy for Google’s video products based on a strategic understanding of advertiser and creative agency needs. In this role, you will contribute to the prioritization of EMEA product asks, design, and execute initiatives to accelerate adoption of our video product creative solutions by clients and creative partners, delivering client impact by facilitating usage of our Creative Services (e.g., Zoo, Unskippable Labs). You will contribute experience working with advertisers and creative agencies and an ability to prioritize effectively, build consensus across different teams, prove growth, and make data-backed decisions. Additionally, you will demonstrate an ability for creative storytelling.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

 

Responsibilities:

  • Work seamlessly with our global Product Solutions team and cross-functional partners (e.g., Sales, gTech) to deploy and shape the global product roadmap.
  • Partner with in-market creative leads to commercialize creative products/tools. Partner with the regional agency team to strategically develop a joint product roadmap and in-market initiatives.
  • Partner with creative intelligence teams (e.g., gTech, Marketing, YouTube/Video Solutions) to shape EMEA creative research/guidance. Partner with Sales teams to drive adoption and usage of Google’s creative services.
  • Scale learnings from scaled production best practices and integrate into global research and tools like Image to Video.
  • Partner with Central GTM to shape the future creative servicing organization and offer product/tools expertise that will scale creative experts in-market. Advocate for both advertiser and creative agency interests.

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