Creative Lead

  • London  
    perm  
    Undisclosed  
  • Company
    Burberry  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    18 October 2019  
    Posted on
    19 September 2019  

JOB PURPOSE:

Burberry is renowned for creating world-class digital experiences globally.

Creative technology is a team of forward-thinking content creators with a strong technological know-how, that deliver meaningful physical and digital experiences using then latest and greatest technology. Experiences that blur the boundaries between art, design and technology.

We are looking for an experienced individual to be the creative lead of this team, to both cement our digital leadership credentials and move our business forward. A creative with a strong conceptual skills, great technical knowledge and a sensibility for the fashion industry.

 

RESPONSIBILITIES:

• Lead creative inspiration for the CT team, with regular showcases of interesting work. Staying on top of trends, technologies, user preferences and new usage paradigms in order to deliver unmatched experiences that merge innovation, brand exploration and product storytelling.

• Build a robust pipeline of creative talent. Due to the innovative nature of the work, the set-up of this team should be very dynamic. A combination of a small inhouse team, collaboration with other Burberry teams, freelancers and external agencies depending of what the execution needs.

• Partner with Marketing, working on Ideas that progress our already innovative approach, high impact Marketing initiatives that have innovation at its heart, for product stories and campaigns (on and offline) events and community driven experiences. Ideas that inspire, create desire and make great content that lives further.

• Communicate and collaborate regularly with the wider CMD teams and business stakeholders to understand the current opportunities.

• Deliver these experiences end to end, from the conceptual ideation and creative development, to design and delivery, with exceptional attention to detail and craft.

• R&D and early prototyping on self-initiated ideas that might come from within the team, or the hackathons the team will held. This early prototypes are then iterated and refined as they gather and factor in customer and business requirements.

 

PERSONAL PROFILE:

• A confident creative point of view, with the ability to listen, think and propose, at an unprecedented pace. • Experience in communication, ideally some experience on Fashion communication. Having had exposure to business strategy, with strong creative strategy.
• A sensibility for the fashion aesthetic.
• A collaborative style of working.
• Strong communication skills.
• Experience in both agency and client side a plus.
• Experience in product design is a plus.


Job Segment: Artist, Creative.

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