Creative - Creative Lab - GBM EU

Job

  • London  
    perm  
    Undisclosed
  • Company
    TikTok  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    10 August 2021  
    Posted on
    10 June 2021  

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

Creative Lab is TikTok’s own ideas and inspiration place. A full-service agency based in London with hubs in Paris, Germany, Madrid and Milan, Creative Lab helps brands and agencies make best in class work on TikTok. The sole mission for our team of planners, creatives, producers, designers, editors and project managers is to make work that showcases new products and services, creates a halo effect around TikTok culture and make brands famous on the channel.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. The Creative Lab is TikTok’s in-house creative service, dedicated to producing best in class work on the platform throughout Europe. Based in London, the Creative Lab will help and inspire brands and agencies to push creativity and partnerships on the platform.

We are looking for a hungry and talented junior-mid-weight Creative who lives and breathes TikTok and who will bring fresh, breakthrough creative to brand campaigns using the full spectrum of TikTok’s native formats, creators and culture. Alongside client briefs you’ll also feed into groundbreaking content and activations that establish TikTok in comms throughout Europe. Your creative will capture the imagination of audiences, overdeliver on client briefs and set the highest possible standard for branded content not just on TikTok but throughout social.

You will be a hungry, talented and resourceful creative who knows their TikTok supercuts from their hashtag challenges. You’ll know TikTok culture, and follow the most innovative creators and hottest hashtags. Your ideas will be joyful, playful and progressive. Your creative doesn’t rely on big budgets to disrupt social feeds. You can and do make content yourself. Which is important because Creative Lab is as much about agile making as it is thinking.

Responsibilities:
- Develop original, inspiring creative that mirrors the joy and creativity of the TikTok audience using the full range of products and talent native to the channel.
- Turn RFP’s into famous and effective campaigns.
- Create standout content and activations that promote TikTok throughout Europe.
- Be the go-to creative for standout copy across all touchpoints.
- Liaise with clients to develop a strong understanding of their requirements and objectives
- Embed established TikTok culture into client work and kickstart new trends that will breakout beyond our channel.
- Inspire fellow creatives to be expressive and innovative in their ideas.
- Build strong relationships and foster good team spirit with both clients and TikTok teams to bring great ideas and creative work to life.

Qualifications:

- Proven Creative experience in an agency environment.
- A portfolio of best in class creative that connects brands with audiences in digital and beyond.
- Exemplary written skills with a flair for creative copy that captures audience’s imagination.
- A depth of knowledge in digital culture and the audiences that populate them.
- Multiple disciplines embracing the various roles required throughout a project.
- Ability to think clearly and contribute to strategic discussions during the entire design process, from concept through completion.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

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