Creative Copywriter


  • London  
  • Company
    New Look  
    Start date
  • Closing date
    25 October 2021  
    Posted on
    15 September 2021  

More about the role:
Here, at New Look, everything that we do is for the love of fashion.
We’ve been bringing the latest fashion to the high-street since 1969. We’re now a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls. Even after 50 years we’ve stayed true to our original mission of delivering fabulous products at a price our customers can afford.

It’s our colleagues today that continue our journey to create a New Look that everyone loves.

It’s our values that inspire us every day - we play to win, we are customer obsessed, we work as one and it starts with you.

We are always on the lookout for talented, passionate people to join our New Look team.

The Role:

To be the go-to for BAU and seasonal copy requests from across the business, particularly the Creative, Brand and Social teams. To write creative copy that is original and informative, and always adheres to our brand voice. To provide copywriting support across the business to drive consistency across all channels

Key Responsibilities:

• To provide copy for all BAU creative assets across multichannel touchpoints, including POS, homepage, email and editorial pages, in-store directional copy, online furniture copy, paid and organic social requests
• Ensure all written copy is on brand and follows the brand TOV guidelines
• Support the Editor, Content Lead and Group Studio Product Copywriter on creative campaign narrative and digital hubs when required
• Build key relationships across the business to ensure all other departments are adhering to the brand language in all written content and communications
• Create weekly homepage updates across women’s, men’s, 915 and global
• Marketing newsletters
• Support on articulating sustainable styles and projects
• Write editorial articles for New Look Daily
• Produce and proof copy for our paid and organic social teams
• Promotions
• POS messaging for stores
• Swing tags and packaging
• Banners and app tiles
• Recruitment ads
• Internal comms
• Radio scripts
• Ikano statement letters
• Tannoy messages
• Work with the optimisation team to create copy for megamenus

About You:
• Experience of fashion retail is preferred, with knowledge of fashion language and excellent verbal communication skills
• Creative copywriter with a strong understanding of SEO, channel-specific nuance and customer journey
• A love for language, spelling and grammar
• Ability to effectively work on multiple projects/tasks of varying complexities, meet deadlines, prioritise and deliver under pressure
• Ability to work at speed when required
• Commercial understanding
• Happy to work to a strict brief, put finishing touches to copy as well as generate ideas

Why New Look?
The amazing people, the love of fashion, the 4pm Friday finishes – there are so many reasons to love working at New Look.
We offer training to support you and your career progression, so that you can be at your absolute best.

You’ll also receive these amazing benefits:
• 40% staff discount
• Monthly 25% off  privilege vouchers for family and friends to enjoy
• Quarterly sample sales
• Season ticket loans
We’re sure that you’re as excited as us to get back to some level of normality soon. While we’ve always championed our smarter working policy, COVID has changed the way we work remotely. We’re dreaming of those days where we’re able to meet and collaborate in the office again and when we do, we expect to maintain a flexible approach, balancing time between home and office. This is always role dependant so worth covering off in any conversations you have throughout the process.
Apply now to find out more.

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