Creative Art Director - Creative Lab EU

  • London  
    perm  
    Undisclosed  
  • Company
    TikTok  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    6 July 2020  
    Posted on
    6 May 2020  

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. The Creative Lab is TikTok’s in-house creative service, dedicated to producing best in class work on the platform throughout Europe.

Based in London, the Creative Lab will help and inspire brands and agencies to push creativity and partnerships on the platform. We are looking for a hungry and talented mid-weight Creative who will bring fresh, breakthrough creative to leader brand campaigns using the full spectrum of TikTok’s native formats, creators and culture.

Alongside client briefs you’ll also create groundbreaking content and activations that establish TikTok in comms throughout Europe. Your creative will capture the imagination of audiences, overdeliver on client briefs and set the highest possible standard for branded content not just on TikTok but throughout social.

You will be an industry established, highly regarded creative with as much art and design running through your work as digital culture. Your ideas will be joyful, playful and progressive. Your creative doesn’t rely on big budgets to disrupt social feeds.

You intuitively understand how to leverage digital formats, audience culture and social influencers to drive reach and awareness. You can and do make social content yourself. Which is important because Creative Lab is as much about agile making as it is thinking.

Responsibilities:
Develop original, inspiring creative that mirrors the joy and creativity of the TikTok audience using the full range of products and talent native to the channel.
Turn RFP’s into famous and effective campaigns.
Create standout content and activations that promote TikTok throughout Europe.
Be the go-to creative for standout copy across all touchpoints.
Liaise with clients to develop a strong understanding of their requirements and objectives Embed established TikTok culture into client work and kickstart new trends that will breakout beyond our channel.
Inspire younger creatives to be expressive and innovative in their ideas.
Build strong relationships and foster good team spirit with both clients and TikTok teams to bring great ideas and creative work to life.
 

Qualifications:

6+ years as in an agency environment.
Aportfolio of best in class creative that connects brands with audiences in digital and beyond.
Exemplary art, design and presentation skills that captures audience’s imagination.
A depth of knowledge in digital culture and the audiences that populate them.
Ability to plan, shoot and publish content on social.
Multiple disciplines embracing the various roles required throughout a project.
Ability to think clearly and contribute to strategic discussions during the entire design process, from concept through completion.

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