Copywriter

  • Southampton  
    perm  
    30,000 per annum  
  • Company
    Kingfisher  
    Start date
    ASAP  
    Duration
    6 months FTC  
  • Closing date
    25 November 2020  
    Posted on
    25 September 2020  

A good home for everyone. It’s what we believe in, and it’s what we make possible. From our Southampton Store Support Office (SSO), we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create the homes they want. Join us as a Copywriter and you’ll help us speak to all these customers, all across the country.
 

Role Purpose:

To deliver compelling inspiring and enabling content for our customers so that they’re supported at every stage of their Home Improvement experience. The copywriter is responsible for the day-to-day delivery of non-product copy for use across all customer touch points. The copywriter will work closely with the marketing team to ensure all areas are supported with channel specific timely, consistent, engaging and helpful content.
 

Key Responsibilities:

Planning:

Work to a robust briefing process to drive consistency of copy across all customer-facing channels.

Work alongside the in-house studio and copywriter to ensure copy is a key consideration from concept stage.

Work alongside the social media team to plan tailored content for the various platforms that can be used to enhance the customer journey, inspire, and offer help and advice.

Manage the day to day schedule for all copy requirements, including briefs, relationships, and deadlines to support all customer-facing channels.

Manage any necessary internal resource and relationships such as category experts.
 

Delivery:

Work with appropriate teams to craft and maintain to a high standard a central suite of messaging / copy to support and set the tone for core business/trading campaigns/

Govern the brand tone of voice and consistency of customer-facing copy across departments, including implementing the new and revised tone of voice/

Creation of headline copy for press advertising and POS; working with agencies where applicable/

Support marketing channel owners by producing copy to support the business trading and campaign priorities

Sub-edit and approve all customer-facing copy.
 

Required Skills & Experience:

Experience delivering inspiring and helpful customer-facing content.

Experience prioritizing and scheduling workload, understanding key trading requirements, and working to strict deadlines.

A strong ability to create effective headline copy for press and POS.

The ability to proof read and sub-edit other's work, collating feedback and evaluating recommendations.

An ability to manage multiple projects simultaneously.

Experience creating impactful campaign lines.

A natural ability to communicate with a range of business stakeholders and to provide regular updates on project progress.

Experience working in a busy retail head office would be beneficial.

Experience working on the client side would be advantageous.

Strong attention to detail to ensure that all content is accurate, with the correct brand messaging / product information / prices etc.

Proactive; always seeks to find relevant information and keeps unto date with market trends.

A good home for everyone isn’t just our purpose – it’s also what we are. As part of a great team, you’ll be supported to grow and encouraged to explore new directions within the business and the wider group. And, because you’ll be inspiring great things for our customers and the whole business, you’ll do work really worth caring about.

We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender reassignment or sexual orientation.

You may be required to undertake other duties from time to time as we may reasonably require.

If you require any additional support or adjustments to help you make an application, please contact us.

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