• London  
    London, United Kingdom
  • Company
    Start date
  • Closing date
    17 May 2023  
    Posted on
    17 March 2023  

About TikTok:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join us:

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team:

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

This is a challenging and exciting role for anyone who is passionate about introducing innovative products to billions of TikTok users leveraging their communication and creative talents and skills. This role will wear multiple hats, from UX writing for core LIVE products to go-to-market materials copywriting, to ensure effective communication of the product to its target audiences.

Responsibilities includes - Develops compelling, engaging, and on-brand creative messaging based on the core value proposition of the product and target audiences.

UX Writing - Creates copy for core LIVE in-app products that interpret the value proposition of the product and also help users navigate the product.

Go-To-Market Assets Copywriting - drives creative copy writing for core LIVE in-app products and corresponding go-to-market materials, including but not limited to, product video scripts, creator education materials, push notifications, EDM etc.

Campaign Copywriting - localizes global campaign gameplay and mechanism into engaging copies that are relevant to the global audience


  • Proven track record of effectively developing creative copy concepts based on strategic positioning of a business, brand or product and driving full suites of copywriting assets.
  • Portfolio of creative copywriting required upon submission for the role.
  • 2+ years of copy-writing experience in a high growth and fast paced environment, consumer tech startup preferred.
  • Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
  • Curious, self-motivated, bias-for-action (“no task is too small” mentality)
  • Proofreading experience and familiarity with standard style guides
  • Experience with content management systems
  • Keep eye for detail and appreciation of great design

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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