Coordinator, Content Strategy

  • New York  
    perm  
    Undisclosed  
  • Company
    NBCUniversal International  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    12 November 2019  
    Posted on
    14 October 2019  

Responsibilities:

Role Purpose:
The Content Strategy Coordinator for USA Network & Syfy will be scheduling and coordinating promotional assets to support linear and non-linear programming on all networks. S/he will support the overall media planning strategies and help generate brand awareness by ensuring that all priorities for marketing and programming are being efficiently promoted on-air. She must be skilled in organizing and planning with the ability to hit hard deadlines.
 
 
Responsibilities:

  • Help maximize USA/Syfy viewership by strategically scheduling promos in the scheduling system to maximize reach and frequency.
  • Operate promo optimizer system to ensure all campaign goals are met.
  • Closely work with Research team for targeting in promo optimizer.
  • Lead rollout campaigns for USA/Syfy originals by creating production deliverables, relaying on air strategy to other teams and communicating closely with Production and Network Operations to ensure timely delivery of assets.
  • Create weekly promo calendar with network priorities and stunts, closely communicating with show leads and Programming to understand premiere plans, rollout and stunt strategies; track schedule changes and updating all respective documents and teams.
  • Create scheduling elements and screening promos to ensure the correct elements are delivered for air.
  • Maintain and update accurate data in on-air scheduling system.
  • Track sponsorship obligations, order elements for air from production and ensure execution of campaign.
  • Plan and schedule cross channel/symphony priorities, including regular ELG network support.
  • Compile & Reconcile on-air schedules for post campaign analysis; pull post-log reports for sponsorships.
  • Troubleshooting and problem solving, working with Program Operations and Commercial Operations to resolve format discrepancies and flag missing promos/tags for scheduling needs.
  • Train interns on alt logs.
     

Qualifications/Requirements:

Basic Qualifications:
• Bachelor’s degree in communications, film, television or related field.
• 1+ years experience working in Marketing or Programming.
• Strong computer skills, proficient in Microsoft Word, Excel and PowerPoint.
• Excellent attention to detail, strong communication & organizational skills.
• Ability to multitask.

Eligibility Requirements:
• Interested candidate must submit a resume/CV.
• Willingness to work overtime, and on weekends with short notice.
• Must be willing to work in New York.
• Must be willing to submit to a background investigation.
• Must have unrestricted work authorization to work in the United States.

 

Desired Characteristics:
• Promo Scheduling experience a strong plus.
• Knowledge of Programming and On Demand.
• Strong interest in promotions, advertising and television.

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