Content Strategist - The New York Times

This job listing has expired
  • New York  
  • Company
    The New York Times  
    Start date
  • Closing date
    10 October 2017  
    Posted on
    11 September 2017  

Job Description

T Brand Studio is a fast-growing team of energetic writers/editors, content strategists, videographers, designers and developers creating branded content for The New York Times’s advertisers. Our clients cover the gamut of the New York Times’s advertisers. Increasingly, our clients are looking to T Brand Studio to help them unearth stories to tell on their own channels.


The T Brand Studio Services team is looking for a content strategist to conduct editorial consulting projects. Content strategists work in concert with our 60+ strong creative and production team, leading editorial strategy for multiple branded content projects. The tasks include: conducting pre-sale research, concepting and ideation for branded editorial strategies; presenting to clients and leading senior/executive client meetings; brainstorming, on-site reporting, writing and editing white papers and comprehensive reports. This role is heavily editorial, almost entirely client facing and has a significant travel component.



  • Conceive and create high-quality branded content editorial consultative reports, in collaboration with the T Brand Services team, reporting to the Director of Content Strategy

  • Report, write and edit best-in-class editorial strategy and concepts for stories, narratives, explainers, quizzes, video documentary concepts and/or data visualizations   

  • Lead client meetings to present findings, content concepts, and works in progress   

  • Create high quality branded content reports in collaboration with the T Brand Services team, which includes content strategy/creative team, account and business development teams. Additionally, potential collaborative projects might includes working with editors, writers, video producers, content strategists, producers, developers, salespeople and other team members from the broader Studio

  • Expert presentation skills, able to articulate abstract ideas clearly, and escort clients through the creative process, from pre-sales to project wrap. Is able to leverage experience to make best-in-class editorial and content strategy recommendations to clients in a professional, knowledgeable and lively manner

  • Cultivate an expanding network of expert contributors   

  • Maintain knowledge of new or evolving editorial and branded content trends and information across all platforms and mediums



  • BA or BS degree required

  • 7-10 years of experience in a consulting or agency environment, focused on branded editorial strategy

  • Demonstrated ability to work face-to-face with corporate client teams

  • Numeracy is vital, namely the ability to research and assess data to create visualizations, quizzes and other interactive experiences   

  • Extensive knowledge of the branded content spaces

  • Ability to write clearly and without jargon

  • Avid consumer of media, of all types

  • Thick skin and a top-notch sense of humor

  • Avid consumer of media, advertising and branded content, of all types

  • Thick skin, a great sense of humor and an appetite for unexpected opportunities and a fast-growing entrepreneurial environment

  • Passion for The New York Times brand and branded editorial content is a must

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