Content Strategist (ES)

Featured job

  • London  
    perm  
    Undisclosed  
  • Company
    TikTok  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    30 August 2020  
    Posted on
    30 June 2020  

Responsibilities:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

• Responsible for developing the content ecosystem in the TikTok app (driving diversity in accordance to wider strategy).
• Curating creation in-app through efficient content planning (hashtags, challenges and stickers / effects).
• Campaign development to support activations of the Ops, Marketing and Sales teams.
• Supporting execution of global campaigns from a local content perspective.
• Driving development of userbase in line with local brand targets.
• Working with Community Managers to engage user base, and collaboratively working towards overall content targets.
• Advising and supporting organizations and brands on their in-app content and organic growth to further drive diversification.
• Liaising with external parties including but not limited to brands, organizations and associations.
• Advising other business functions on local market and continuously drive localization of platform and content.
• Social listening/monitoring on all social channels, including fb, ins, snap and twitter.
• Performance reporting.

Qualifications:

• Ability to speak Spanish to a native level.
• Strong understanding of content strategy and audience development for the ES market.
• Know how to drive the buzz/viral campaigns locally.
• Solid business acumen and experience building content for professional partnerships.
• A data-driven approach to working with content and community.
• A sense for trends and virality.
• An affinity for social networks and influencer marketing.

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