Content Marketing Manager

  • London  
    perm  
    Undisclosed  
  • Company
    Informa  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    14 March 2020  
    Posted on
    14 February 2020  

Responsibilities:

The Content Marketing Manager will be responsible for the content marketing strategies for a portfolio of ten events spanning security, fire safety, health, safety and wellbeing, facilities, fire, intermodal, logistics and business awards.

The KPIs for this role will be centred around content-attributed event registration, data capture and lead generation, year-round content engagement and marketing-generated sponsorship revenue.

 

CONTENT MARKETING STRATEGY & CAMPAIGN PLANNING:

  • Work with multiple stakeholders (Event Directors, Marketing Managers, Sales, Editors) to create content marketing strategies that complement event and marketing objectives, aligning with commercial growth areas.
  • Work across multiple events – manage competing priorities and stakeholders for yourself and your team.
  • Manage and optimise spend on content-specific lines of multiple annual budgets.
  • Database growth: lead generation using gated content, e.g. eBooks, white papers, webinars.
  • Database engagement: keep visitors, exhibitors and prospects engaged beyond the event cycle with content automations, newsletters, industry updates.
  • Readership and event growth: develop ‘top of funnel’ content to increase organic traffic to content and event sites; manage PPC campaigns to further boost content reach and engagement; develop content conversion campaigns for visitor attendance and exhibitor/sponsorship enquiries.
  • Liaise with internal creative teams, external print companies and mailing houses for direct mail, printed collateral and event previews.
  • Work with external PR agencies to plan, monitor and analyse strategic press coverage.
  • Manage event photography and videography with external agencies.
     

ANALYTICS, INSIGHT & REPORTING:

  • Set targets and report on annual, monthly and weekly targets around event registration, data capture and content engagement using Adobe Analytics.
  • Segment and target data based on personas and behaviour.
  • Use data and analytics to plan and optimise creative content campaigns.
  • Share insights with the marketing team and across the wider portfolio, including insights to influence sales conversations and sponsorship offerings.
  • Lead monthly content meetings between marketing and editorial teams to promote cross-discipline reporting and insight.

 

LINE MANAGEMENT:

  • Line manage a Copywriter and a Senior Marketing Services Executive.
  • Set objectives and KPIs for your team.
  • Help create professional development plans for your team, working with them to progress their skills and careers.

 

QUAILITIES & SKILLS:

  • Creative and analytical – be as comfortable redesigning sales collateral as you are making data-driven decisions and presenting content performance.
  • Collaborative – you will work across multiple teams and be a ‘bridge’ between different disciplines.
  • Excellent copywriting and editing skills with exemplary attention to detail.
  • Deadline driven and highly organised – a strong project manager.
  • Experience with analytics, tracking and email automation software (Adobe Analytics and Eloqua a plus).
  • Adobe Photoshop and InDesign experience a plus.
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