Content Design Manager
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters:
In this job, you’ll be accountable for developing and executing the Consumer Content Strategy, impacting all customers and advisors. You’ll be responsible for delivering vision and leadership across the Content Design team, setting direction, understanding strategic and business objectives across products.
The exact digital products in the scope of any of our roles will evolve over time. We will assign you to an alliance based upon a combination of your background, your development needs and interest and the business need. Example alliances we operate today are; BT Sales, EE Sales, Global Features, My Account, Help & Community.
What you'll be doing:
You will be responsible for being the conﬁdent, objective voice of our users. Relentlessly chasing needs based innovation and producing world class quality experiences.
Content Strategy You will be responsible for development, maintenance and execution of the Digital content strategy.
Content execution & delivery- You will be accountable for the consistency within your own content design team, the direction set as well as the output of that team.
Continuous improvement - You will own how content design engages with user research & data analysis to ensure our approach is evidence based, continually optimised, user centred and drives our experience decisions.
Content quality - You will be responsible for ensuring cross-channel consistency of messages and ensuring content quality over publishing quantity. Ensuring the team are distilling facts from subject matter experts and using specialist writing/content design skills to present the facts in the most digestible, usable format.
Governance - You will be responsible for legal, regulatory governance and compliance of your teams copy & content.
Human driven approach-You will ensure Copy and Content supports and aligns with the Digital and Consumer strategy and objectives • Responsible for the application of the BT/EE tone of voice across all digital activities.
SEO - You will ensure content optimisation through engagement with the SEO team.
Production - You will be responsible for any team copywriting, editorial, video production and CMS management, including building and uploading of content in a robust, secure and stable manner.
Brand -You will work closely with Brand, following frameworks and maximising digital customer experiences across the digital estate.
We'll also need to see these on your CV.
Experience in executing a content strategy for a major publisher or brand.
Inspirational leader, confident in developing a vision for chapter/team and ensuring all staff have clear roles and responsibilities and are performing to potential.
Content creation and curation experience, including solid experience of CMS, publishing workflows and data tools (e.g. Adobe Analytics).
Excellent stakeholder management skills.
Demonstrable experience in using data to improve customer experience.
Why choose us?
Unprecedented scale and opportunity.
BT Consumer is the largest telco in the industry. With over 20k employees and 34 million customers, we generate over £10bn in revenue. This offers enormous opportunities for our people and to be No.1 in the
market. Our Consumer Unit exists as three household brands - BT, EE & Plusnet from which collectively we generate more revenue than any other part of BT. Our brilliant brands are all beautiful individually. Each has
unique atrributes that cater to very different segments of the market. This makes our goal possible; to create a connection in every home in the UK by 2025.
There’s never been a more exciting time to join the Consumer Digital Team. We’re investing hundreds of millions of pounds into digital and transforming the way we work to create, not just the best digital experience in the telco market, but something that customers talk about as the best in the UK.
We believe in empowering our digital superheroes to work autonomously as teams, and to rapidly learn and develop the best routes and techniques to creating customer value. We’re founded on the core idea that we continuously ‘build, measure, and learn ’which allows us to deliver on our purpose: to drive digital thinking and expertise so that together we can create the best experiences that enhance our customers’ lives.
We’ve got something really special here, something we’re all incredibly proud to be part of. Every day we have the chance to positively impact the lives of the millions of customers that engage with us. To bring them close to the things that matter most to them. This is your chance to join us on our ground breaking journey.
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community
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