Commercial Forecasting Analyst - Discovery Communications

  • London  
    perm  
    Undisclosed  
  • Company
    Discovery Communications  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    18 December 2018  
    Posted on
    19 November 2018  

Responsibilities

  • Be the subject matter expert for marketing forecasting (sales and churn), supporting the team on key events such as the Australian Open, Tour de France and Olympic Games
  • Build and manage predictive models, refreshing in-quarter to deliver the latest view to senior stakeholders
  • Own quarterly planning cycles, projecting performance and setting appropriate targets
  • Manage weekly trading meetings and and report results against previous forecasts
  • Evaluate spend effectiveness and provide recommendations (both for long-term growth and short-term ‘in-event’ campaigns)
  • Monitor wider trends within markets, verticals and consumer behaviour to help formulate future strategies

Requirements

  • A highly analytical thinker with demonstrable experience from a similar project/roleD
  • egree level education in a related subject (e.g. mathematics, economics, engineering, etc)
  • Knowledge of data analysis techniques including predictive modelling, multivariate analysis, querying and reporting tools
  • Ability to own key projects from ideation through to execution
  • Strong stakeholder management and communication skills, comfortable presenting to senior executives
  • Problem solver with experience succeeding in an autonomous ‘test and learn’ environment
  • Experience with data visualisation (Tableau, Power BI etc) and marketing analytics tools (Adobe / Google Analytics) preferred, but not essential
  • Interest in digital marketing and a passion for sports are a plus!

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