Brand Strategist

  • London  
    30,000 to 37,500 per annum  
  • Company
    Ladder Digital  
    Start date
  • Closing date
    12 July 2020  
    Posted on
    12 May 2020  

About Ladder:
We’re specialists in Growth Marketing, experts at unlocking the power of data and making the best decisions to reach our clients’ growth goals. Through our data-driven testing process, we unlock the true growth potential of our clients all over the world. 

Our client portfolio is diverse. We've worked with emerging startups to SMEs, scale-ups to Fortune500 companies including some big names such as Nestle, Booking and Facebook to name a few. Our clients span business models from B2B to E-commerce, Mobile Apps to SaaS, as well as industry sectors including FinTech, consumer products, business intelligence, and more. Join our distributed team based in London, Wroclaw, Austin or NYC and gain unrivalled experience within our world-renowned agency. 

As a Brand Strategist at Ladder, your mission will involve:

  • Coming up with cool new ideas and strategies (and the obligatory slide decks) to help us grow our clients.

  • Managing a diverse portfolio of clients. Including, helping to define creative strategy to build and protect their brands through various stages of creative development.

  • Managing freelance designers and writers to bring our vision to life, keeping on brand and on message.

  • Keeping a close eye on the quality of ads we put out. Yep, that means consistency with the brand and creative strategy again.

  • Putting your thinking cap on to research who would be interested in buying what our clients are selling.

  • Working as part of the team to assess a company's strengths and develop brand positioning.

  • Keeping that thinking cap on when you research and develop creative ideas for new creative campaigns.

  • Diving into the performance data to see which ads are working. Then, breaking it down to see which creative routes are doing the best, and for which personas.

  • Being a real part of the team - contributing ideas to improve the department, be it new services, internal processes or other initiatives.

  • Joining client calls to listen and learn, building an idea of the brand through participation in workshops.

  • Problem-solving. Issues with briefs, delivery, resourcing crop up. Take a look at the problem and either work with other teams (social, search, digital strategy) to resolve, or know when to escalate.

  • Housekeeping - Keeping a close eye on the planned work for the creative department vs the number of creative hours available.

You’ll do great if you combine the following experience, skills and attributes:

  • An eye for good copy and design (and, maybe more importantly, for bad copy and design)

  • Impressive powers of persuasion (through storytelling).

  • A portfolio that shows you can tell a brand’s story through great campaigns.

  • Intimate knowledge of digital - that means you’ve written and/or reviewed social media paid ads, landing pages, email copy, whitepapers etc.

  • Some experience managing people.

  • As the role progresses presenting to clients/ other stakeholders will prove very useful.

  • Comfortable looking at data to determine the performance.

  • Mad PowerPoint/Google Slides skills.

  • (Nice to have) Experience as a copywriter or designer.

  • (Nice to have) Experience with a variety of companies (sizes and  industries) .

  • High Emotional IQ  -The ability to deliver tough feedback in a constructive manner - protecting the delicate creative ego whilst telling them it is all wrong is a true skill.

  • Team player - make decisions that are for the good of the group - we’re in it together.

  • Own it - Whether it’s something you're really proud of or something you’d rather forget (we all make mistakes). We want to be a place where we win together, lose together - and that starts with each of us taking responsibility for delivering the best we can. All-day. Every day.

Do you speak our language? Send your application over and we’ll walk you through the recruitment process. We can’t wait to meet you! 

By submitting your application you give consent for your personal data to be controlled by Ladder Digital Limited, with it's registered office at 727 - 729 High Road, N12 0BP London, England (Company Registration Number: 09161535) and all the subsidiaries that are owned by Ladder Digital Limited. Your data is processed for the purpose of the current recruitment process.
Providing data is voluntary but necessary for this purpose. Processing your data is lawful because it is necessary in order to take steps at the request of the data subject prior to entering into a contract (article 6 point 1b of Regulation EU 2016/679 - GDPR).
Your personal data will be deleted when the current recruitment process is finished, unless a separate consent is provided below. You have the right to access, correct, modify, update, rectify, request for the transfer or deletion of data, withdrawal of consent or objection.