Brand Manager
This job listing has expired JobAt AstraZeneca we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. As a Brand Manager in the IBEX Business Unit, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives.
Luton is home to our UK Marketing Company (UKMC), responsible for the marketing of our medicines in the UK. Here you’ll also find colleagues from AstraZeneca’s corporate functions and our European and International regions’ sales and marketing teams. As a member of the Association of the British Pharmaceutical Industry (ABPI), all of our sales, marketing and communications activities are subject to the ABPI Code of Practice. If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do – join us.
Key Responsibilities:
- Supporting the development and implementation of the brand campaign for assigned products through the operational delivery of branded and non-branded materials for both HCP and consumer audiences. The brand campaign will be designed for delivery through both field-force and digital channels, and utilising customer insights.
- Interfacing with key internal stakeholders to support and implement brand campaign activities, including working with policy teams to help shape our evolving vaccine franchise.
- Deliverables include key marketing campaign items, eg promotional and non-promotional Omnichannel campaign material, training support, materials development, approval, production and distribution.
Minimum Requirements:
To be considered for this position, you will have the following:
Essential:
- Degree qualified.
- Significant pharmaceutical commercial experience with a strong performance track record.
- Strong sales / marketing experience with a successful track record.
- Strong analytical capability together with rigorous commercial business sense.
Desirable:
- Marketing / business related degree.
- Good experience of the UK market, with its unique NHS system.
- Experience working in the Vaccines therapy area.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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