Brand Manager – Craftsman


  • Remote  
    California, United States
    perm, remote  
  • Company
    Stanley Black & Decker  
    Start date
  • Closing date
    26 March 2023  
    Posted on
    24 January 2023  

Make Your Mark. Shape Your Future.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including Dewalt, Craftsman, Cub Cadet, Stanley And Black+decker.

The Job:
The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product messaging, photography, video and collateral development, campaign management, retail merchandising and sales promotion. 

  • Create a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end users.
  • Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting.
  • Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
  • Develop media approaches and plans, working with both internal and external agencies.
  • Enroll and engage product and commercial partners and senior leadership to plans proposed.
  • Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
  • Lead Rapid Experimentation to test & learn new marketing tactics and approaches.
  • Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
  • Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers.
  • Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions.
  • Work with Brand Franchise Leads in developing a quarterly review of brand activation results from previous quarter and Calendar / Marketing Overview for upcoming quarter.

The Person:

  • 3+ years of brand marketing experience.
  • Bachelor’s degree in marketing or communications a plus.
  • Experience in Brand Campaign Development & Execution.
  • Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.

The Details:

  • Competitive salary.
  • Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
  • Discounts on Stanley Black & Decker tools and other partner programs.

And More:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. 
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university. 
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.