Brand & Campaign Marketing Manager

End to end management of marketing campaigns and initiatives that support the Ryman business and brand with overall responsibility of the cross-channel marketing calendar for all parts of the business, including campaign and creative briefings and post-campaign reporting and analysis.

Main Duties and Responsibilities:

• Develop and drive customer-focused campaigns that are aligned across all areas of the business.
• Lead the communication of all campaign plans and briefs to the team and wider business.
• Drive the development and maintenance of a full marketing calendar including promotions, calendar/sporting events, trading events, etc. across all marketing channels and functions to drive awareness, footfall and sales.
• Instrumental in establishing cross-functional collaboration of stakeholders to develop an effective critical path/project plan to land all activity on brand, time, and budget.
• Create briefs for all campaigns and communicate to the wider team ensuring everyone understands the RACI applied to the campaign.
• Manage actions from campaign meetings, own and develop campaign plans, RACIs and review documents.
• Establish and maintain key stakeholder relationships to drive plans and ensure clear communication of brand and campaign projects.
• Conduct competitor research including in-store, online, ATL and social to help develop short and long-term marketing strategies.
• Work with a cross-functional team to summarise all activity with commercial results and report against agreed KPI’s to understand performance of activity and build on future planning.
• Champion, plan and execute data acquisition campaigns both instore and online with marketing calendar activity and promotions.
• Plan, manage and execute campaign and sponsorship events.
• Drive campaign and group PR opportunities with support from the TPRG media team.
• Budget Management of Paid Social, Data Acquisition and Sponsorship projects and initiatives.
• Lead, support and develop Marketing Administrator including KPI setting and Personal Development Plans.

What we would like to see in you?

• An extensive background in delivering brand marketing communications and activation campaigns.
• A skilled networker, able to confidently communicate and negotiate with key stakeholders and partners.
• A thorough understanding of how offline and digital channels work together to create an integrated campaign.
• A comprehensive background in Marketing Campaign Management.
• A creative thinker who can create relevant and compelling customer communications to support building the brand.
• You must be able demonstrate a good balance between creativity and commerciality.
• You will need to be extremely well organised, a confident communicator and a good organiser of colleagues and external agencies.
• A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of their role.
• Excellent prioritisation skills, the ability to manage multiple projects concurrently.
• A team player with a can do attitude and someone who is willing to go the extra mile to ensure the work is completed on time and accurately.
• Excellent budget management skills.
• A can do attitude – prepared to roll your sleeves up and go that extra mile.
• A car/UK driving licence is essential – travel to other sites will be required on a regular basis.
• Degree or relevant marketing professional qualification (CIM or equivalent) desirable.