Brand & Campaign Marketing Manager


  • Crewe  
  • Company
    Start date
  • Closing date
    13 July 2022  
    Posted on
    13 May 2022  

End to end management of marketing campaigns and initiatives that support the Ryman business and brand with overall responsibility of the cross-channel marketing calendar for all parts of the business, including campaign and creative briefings and post-campaign reporting and analysis.

Main Duties and Responsibilities:

  • Develop and drive customer-focused campaigns that are aligned across all areas of the business.
  • Lead the communication of all campaign plans and briefs to the team and wider business.
  • Drive the development and maintenance of a full marketing calendar including promotions, calendar/sporting events, trading events, etc. across all marketing channels and functions to drive awareness, footfall and sales.
  • Instrumental in establishing cross-functional collaboration of stakeholders to develop an effective critical path/project plan to land all activity on brand, time, and budget.
  • Create briefs for all campaigns and communicate to the wider team ensuring everyone understands the RACI applied to the campaign.
  • Manage actions from campaign meetings, own and develop campaign plans, RACIs and review documents.
  • Establish and maintain key stakeholder relationships to drive plans and ensure clear communication of brand and campaign projects.
  • Conduct competitor research including in-store, online, ATL and social to help develop short and long-term marketing strategies.
  • Work with a cross-functional team to summarise all activity with commercial results and report against agreed KPI’s to understand performance of activity and build on future planning.
  • Champion, plan and execute data acquisition campaigns both instore and online with marketing calendar activity and promotions.
  • Plan, manage and execute campaign and sponsorship events.
  • Drive campaign and group PR opportunities with support from the TPRG media team.
  • Budget Management of Paid Social, Data Acquisition and Sponsorship projects and initiatives.
  • Lead, support and develop Marketing Administrator including KPI setting and Personal Development Plans.

What we would like to see in you?

  • An extensive background in delivering brand marketing communications and activation campaigns.
  • A skilled networker, able to confidently communicate and negotiate with key stakeholders and partners.
  • A thorough understanding of how offline and digital channels work together to create an integrated campaign.
  • A comprehensive background in Marketing Campaign Management.
  • A creative thinker who can create relevant and compelling customer communications to support building the brand.
  • You must be able demonstrate a good balance between creativity and commerciality.
  • You will need to be extremely well organised, a confident communicator and a good organiser of colleagues and external agencies.
  • A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of their role.
  • Excellent prioritisation skills, the ability to manage multiple projects concurrently.
  • A team player with a can do attitude and someone who is willing to go the extra mile to ensure the work is completed on time and accurately.
  • Excellent budget management skills.
  • A can do attitude – prepared to roll your sleeves up and go that extra mile.
  • A car/UK driving licence is essential – travel to other sites will be required on a regular basis.
  • Degree or relevant marketing professional qualification (CIM or equivalent) desirable.
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