B2B Digital Marketing Lead


  • Middlesex  
  • Company
    Start date
  • Closing date
    13 September 2021  
    Posted on
    14 July 2021  

Canon is seeking a Digital Marketing Lead (B2B) to support us with with re-imagining digital engagements with our customers and partners, bringing the virtual/digital experience of events to life.

Sitting within the Document Solutions (DS) Field Marketing Team, you'll own the Virtual Experience platform as well as the responsibility for driving adoption of the Document Solutions Partner Portal. You will also lead the definition, adoption and measurement of the platforms to measure success.

What we give:

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

As our B2B Digital Marketing Lead, your key responsibilities will be:

  • Work with stakeholders to define DS virtual experience platform requirements based on Customer Journey, Sales Cycles and tech trends (AR, AI etc).
  • Develop phased launch and implementation plans ensuring integration with existing technology infrastructure, website as well as Customer Experience/Showrooms and event environments.
  • Work with key stakeholders to investigate integration with Marketing Automation (MAP) and Customer Relationship Management (CRM) platforms, driving adoption and ensuring ROI.
  • Manage ongoing operational usage of the platform and project manage the development going forward.
  • Look to continuously improve customer experience, content, campaigns, platforms, and engagement, elevating the experience of customers engaging with Canon in this format to an earlier stage in their buying cycle.
  • Support local offices with deployment and ongoing use.
  • Ensure the delivery of best in class content for the platform.
  • Support selling cycles with continuous engagement and development of market awareness, inspiring customers, and prospects alike.
  • Run fully hybrid events through this platform, including Live F2F tours and demonstrations.
  • Bring the Canon showroom experience to life digitally, including scalable demonstrations as well as live demonstrations. 

What we ask:

We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.

As our B2B Digital Marketing Lead, you'll offer the following skills and experience:

  • Previous experience in a virtual/digital marketing events role when moving from physical presence to virtual/digital has been a key responsibility.
  • A clear understanding of modern digital marketing capabilities - transforming events from conventional physical events to on-line digital/virtual experience events.
  • Ability to build a community with our in-country showroom leads to bring alignment with Canon's approach to Customer Experience Centers and Showrooms in the territory.
  • Create customer value through innovative engagements.
  • Experience of working with AR and VR technologies is preferred.

You will need:

As an employee of Canon, you'll need to demonstrate the following key competencies:

  • Strong project management skills in an international matrix organisation.
  • Strong stakeholder management skills, managing stakeholders at multiple levels.
  • Act with Courage and Bring others on the journey with them.
  • Take Ownership & Accountability.
  • Communicate effectively, influencing and negotiating.
  • Planning and Organising.
  • Focus on the Customer.

Further Information:

In return for being our B2B Digital Marketing Lead you can expect to receive a competitive base salary, annual bonus, a contributory pension scheme, private medical cover and 25 days leave plus access to other lifestyle benefits.

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company. 

Expect the Exceptional.

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