Associate Creative Director - Copy

About Us:

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic, end-to-end marketing solution.

Backed by WPP and GroupM and combined with the agility of an entrepreneurial, Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion in global billings. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all outputs with its 1,900 people already trained on WPP’s proprietary AI platform, Creative Studio, to deliver enhanced outcomes for clients.

As our name suggests, we believe in The Power of &, bringing together diverse talents to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists in customised, dedicated &Model teams. This role will join our &Model for NatWest Group. This innovative model provides NatWest Group (the largest business and commercial bank in the UK and a leading retail business) with dedicated, on-site strategic, creative and production teams. Working directly alongside our clients’ marketing department, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately, of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them as they do on us, by striving to become the most important place in their careers.

T&Pm embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the more brilliant work we can create together.

Who We are Looking For:

We're seeking a highly creative and experienced copywriter to lead our talented team in crafting compelling narratives for NatWest Group. As a brand champion and expert storyteller, you'll shape the voice of NatWest across all channels, ensuring consistency and impact. You'll lead brainstorming sessions, develop creative strategies and write engaging copy for a variety of marketing materials. Your passion for creative excellence and deep understanding of brand voice and tone will be essential in inspiring and leading the team to produce high-quality work that resonates with target audiences and drives business results.

The ideal candidate will have experience of crafting compelling copy for a variety of channels, including digital, print, social media and video. They will be a strategic thinker with a passion for delivering high-quality work that meets client objectives. If you're a natural leader with a proven track record in copywriting, we want to hear from you.

Key Responsibilities:

• Creative Direction / Development & Concepting.
• Partnering with Creative Director and Associate Creative/Design Directors to develop and execute creative strategies that elevate the overall quality of copywriting for NatWest Group.
• Leading brainstorming sessions and contributing innovative ideas for campaigns across all channels.
• Developing and maintaining a deep understanding of the NatWest Group brand voice and tone, ensuring all copy is consistent and on-brand.
• Writing clear, concise and engaging copy for a variety of marketing materials, including social, email, radio, web, OOH, brochures and video.
• Collaborating with Art Directors, Designers and other creatives to ensure that copy
  and visuals work together to deliver a cohesive brand message.
• Presenting creative concepts and copy to clients in a clear and persuasive manner.
• Copywriting Team Leadership Duties.
• Actively managing and mentoring a team of copywriters, providing clear direction and constructive feedback to ensure high-quality work.
• Inspiring the team to achieve creative excellence by encouraging experimentation, brainstorming innovative ideas, and celebrating successes.
• Assigning projects and managing workloads to meet deadlines and client expectations.
• Conducting regular 121s and performance reviews and identifying development opportunities for team members.
• Fostering a collaborative and creative environment within the team.
• Staying up to date on industry trends and best practices in copywriting.

Skills and Experience Required:

• A portfolio of work that showcases your exceptional writing skills and experience across a variety of channels and formats.
• Proven experience as a Senior Copywriter or Associate Creative Director within an agency environment.
• A deep understanding of brand voice and tone, with the ability to adapt your writing style to different audiences and platforms.
• Excellent communication, presentation and interpersonal skills, with the ability to build strong relationships with clients and colleagues.
• Strong attention to detail and a commitment to delivering high-quality work.
• Ability to work independently and as part of a team, managing multiple projects and deadlines effectively.
• A passion for creative excellence and a desire to push boundaries in copywriting.

Personal Attributes:

• Collaborative team player, open-minded, transparent and non-political.
• Relentlessly curious about people, language, brands and communication.
• Self-starting, proactive and prepared to put in the hard yards to deliver excellent
  creative output.
• Able to balance a strong point of view with an ability to listen, learn and adapt.
• Energised by doing the right thing for our clients; solution and results focused.
• Positive, enthusiastic, unflappable.
• Strong motivation and drive to succeed.
• Entrepreneurial.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.