Art Director/Social Content Designer
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.
Your Role and Responsibilities:
This Social Content Designer will have a unique understanding of internet culture and the kind of content that is shared among communities. You will help develop the overall persona of the IBM brand through a unique voice that authentically connects IBM to community interests. You will create content that represents IBM products and thought leadership in a culturally relevant way, have the ability to create broad campaigns, and actively engage in conversations in ways that contribute to overall brand perception and business goals. You will review and inform content created as part of a larger effort such as brand campaign to ensure it is culturally relevant and relevant to social.
Develop strong social creative concepts and present them in compelling ways taking input from the social strategy and intelligence to define a brand to meet business objectives.
Creates sustainable design systems able to be adapted to the unique characteristics and features of different platforms
Creates a unique brand persona that engages social communities and brings the brand to life in a compelling way. Persona may differ by platform to better connect with that particular community
Creates high-quality deliverables, conducts quality control, training and enablement to ensure successful implementation of integrated brand systems.
Manages development of concepts and assets to meet agreed upon deadlines and goals.
Explores new ways to bring concepts to life across platforms based on cultural awareness and input from strategy + intelligence.
Manages day-to-day development of assets, deliverables and outputs.
Delivers concepts and assets that meet quality standards and branding, marketing and business goals.
This position is located in IBM offices in either New York City, NY.
Must have the ability to work in the US without current/future need for IBM sponsorship.
Do work that matters.
Discover your true potential.
Required Technical and Professional Expertise:
- 7+ years experience as a designer in a creative advertising agency or internal/in-house creative team.
- Experience and passion for creating content for social media.
- Strong presentation skills and the ability to articulate ideas.
- Highly versatile skills including typography, layout, designing for mobile experiences, basic video editing and photo retouching (basic animation is a plus).
- Expert knowledge of Adobe Creative Cloud (Photoshop and Illustrator, AfterEffects is a plus), PowerPoint, and Keynote.
- Ability to handle multiple projects at the same time.
- An ability to work within established brand identity systems and style guides.
- Passion and knowledge of current social media trends.
- Digital portfolio with social media campaign examples.
Preferred Technical and Professional Expertise:
- Positive and collaborative communication style.
- Conceptual thinker.
About Business Unit:
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM:
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world. What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM:
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Preferred Education: Bachelor's Degree.
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