AR/VR Communications Planning Manager, EMEA

  • London  
  • Company
    Start date
  • Closing date
    22 July 2020  
    Posted on
    22 May 2020  

We are hiring a Regional Media Channel Planning Manager, EMEA to join the Reserve Media team, part of Facebook's AR/VR Marketing organization. The team is responsible for communications planning, paid media strategy and execution for all consumer-facing, Facebook AR/VR campaigns within EMEA.

The role reports into the Global Media Strategy Lead, Portal. The role is based in London but may require regular travel to Menlo Park (Facebook HQ). The role will be new to the team and ARVR. They will be tasked with helping to build out the EMEA Media footprint of the future. You will be expected to have strong ties back to the team in MPK to ensure consistency where relevant, and sharing back of local market insight.


  • Development and execution of all EMEA consumer facing campaigns supporting Facebook AR/VR. Ensuring that campaigns align with the global strategy, business objectives, incorporate industry innovation, measurement and leverage appropriate channels across both digital and traditional.

  • Work with Decision Science (our internal analytics team) and Insights to develop audience definition and insights, the campaign learning agenda and measurement plan. Post campaign to evaluate the performance and to share learnings to further our understanding of the true incremental impact of our investments.

  • Collaborating with our media & production agencies to develop the strategy, plan and oversee the execution.

  • Aligning with the central CPMI Center of Excellence team to create and implement global best practices, media investment plans, channel strategies and joint business partnerships with strategically important partners (publishers, broadcasters etc).

  • Build strong relationships and ensure alignment across the global Facebook media team, including but not limited to: the Reserve Media Planning Lead, AR/VR and other CPMI country managers and leads.

  • Build strong cross-functional relationships across the International and central marketing teams, Decision Science, Insights, Creative and relevant sales teams.

Minimum Qualifications:

  • Experience in media planning and campaign execution, either within an agency or within a client organization.

  • Experience working in data-driven environments.

  • Experience presenting to project stakeholders and leadership.

  • Experience navigating cross-functional teams and dynamics.

  • Experience representing and advocating for team objectives across varying levels of stakeholders.

  • Knowledge of current trends and innovation in media, tracking, analytics and research.

  • Experience pulling insights from data and tell a story using those insights.

  • Experiencing leading multiple full funnel media strategies from inception to launch.

  • Experience communicating in the role of individual channels vs. how channels complement each other in a plan.

  • Knowledge of testing scenarios/methodology (i.e. A/B testing online and matched market testing offline) and the benefits and drawbacks of testing.

Preferred Qualifications:

  • Experience working within a team in a fast-paced, ambiguous environment.

  • Ability to communicate and work effectively with people who have varying levels of expertise.

  • Ability to pull runs from MRI, Kantar or Simmons.

  • Experience building a thorough competitive analysis.

  • Experience working directly with a creative team to guide channel best practices.

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart.

Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

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