João Binda
COO
ABOUT
Lupo, a textile industry launched a nationwide campaign for Father's Day starring the player Neymar Jr. and his son David Lucca. The film takes an emotional climate, with father and son in relaxed situations and total intimacy. A narrator tells in off the stories experienced by Neymar with the underwear brand. In addition to light the emotion in families, the campaign wants to show that male Lupo has items for all ages.
Back to Father´s Day project
Andréa Sanchez Navarro
Coo
Brazil
Marina Tunes
marketing & communications director, Dentsu Aegis Network
Brazil