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Amidst all the green and yellow in-store material there was a black and white retail design campaign getting consumer attentions. It took to mcgarrybowen adidas Battle Pack boots launch for the World Cup. We developed a retail campaign in black and white over 200 flagship stores and 1100 outlets. Inspired on medieval warriors, the Battle Pack campaign was run simultaneously in more than 20 Brazilian states. As trade agency, the main challenge was to adapt the materials to the local context, since the overall direction brought Messi as the main asset. Thus, the Brazilian campaign was starry only by national athletes: Oscar, Daniel Alves, Marcelo, Hernandes and Fred. mcgarrybowen was responsible for creating, producing and installating all materials, achieving significant results: in addition to leading the sales Brazucas, adidas Brazil registered an increase of 77% in sales during the World Cup.