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To raise awareness of the visual exams that children require, specially in early learning stages, I made a radio spot and several campaign posters.

“Keep sight of your children’s future.”

Radio spot 35"
Sfx: simulate rocket launch, operating room and construction site.
Girl voice over:
My father says that when I grow up I’m going to travel to far faaar away planets.
Boy voice over:
My mother said that I’ll be the one to discover the cure for aaaaaall the diseases in the world!
Girl voice over:
Mine says that I’ll be the one to build the highest tower of the whole world!
Sfx - cut
Company voice over:
Your children’s future is also in your hands.
Did you know that 20% of the children have a worse school performance due to vision problems? From the 22nd of May and the 1st of July take your children to Óptica Havaneza and get their free diagnostics exam. Óptica Havaneza, keep sight of your children’s future.

Designer - Sílvia Ferreira
Creative Director - Pedro Santos