ABOUT

November 2024, whilst being the creative lead for this project, I led the launch of the new SOHO Consideration Campaign, which achieved exceptional engagement resulting in a 33% increase in revenue and strengthening brand awareness. The campaign’s creative strategy and strong visual execution resonated deeply with the audience, driving consistent performance and sustained growth. It continues to run successfully to this day, maintaining high engagement and brand visibility. Due to its striking creative direction and consistent performance, the campaign remains active to this day, a testament to its lasting impact and design effectiveness.