Joanna Payne Freelance Copywriter


Brief: develop original concepts to help a large US supermarket chain become a champion of all things local across multiple touchpoints.

Process: undertook in-depth market research of competitors and the region before using my creative flair and strategic thinking to develop original concepts, showing how these could work across multiple platforms and develop over time. Collaborated with senior designers to bring these ideas to life in line with brand values and positioning.

Result: the client was so impressed, they chose the route that pushed the brand further and is now rolling this campaign out across multiple touchpoints, including digital, in-store and print.

Date created: April 2019 2019-04-01T00:00:00+0100
Date published: 17 June 2019 2019-06-17T12:23:07+0100


  • Southeastern GrocersClient

Louisiana Local Campaign