About me

To Whom It May Concern,

My name is Joanna Harrison and I am an experienced Graphic Designer and Art Director with over 5 years experience working in the fashion industry. I am writing to you today to apply for the advertised role of Graphic Designer for House of Hackney. I specialise in brand development and management, with a special interest in all aspects of design for online fashion retail. I am creative, outgoing, organised and driven and I am now looking for my next challenge within the industry. With this letter, I aim to outline the skills which I believe make me a strong candidate for your consideration. Presently, I am working at small London based fashion brand Glassworks. I have been with the company for 5 years, starting as a design intern and working my way up to my current role of company Art Director. During my time in this position I have taken on a strong list of responsibilities all of which are key to the day to day running of the company. These include:

- Brand development - Overseeing all creative work produced, from photography to marketing material, ensuring that all final published work is visually consistent and speaks in the correct tone of voice. Analysing who the key customer is and ensuring that all brand development is tailored to her. Working on key brand messages and new ways to continuously push the message forward, including webpage redesigns, rebranding and standardising all email marketing and social media.

- Front end web design - Responsible for a full site redesign and all on-going site maintenance and improvements. This includes all web pages from homepage and product page, to all account email designs. Other key responsibilities include producing wireframes and a full technical specification for the website, and managing web developers during the build.

- Creative marketing & advertising - Produced all creative marketing for the brand, from all in store printed material including post purchase packaging campaigns and in store events material, to on-site competition pages and retargeting web banners. This part of my role also included producing all creative for any PR outreach projects.

- Photography co-ordination - A full rebrand and ongoing maintenance of all aspects of photography for the companies online platform, including e-commerce model shoots, product photography and editorial shoots. Responsible for selecting and managing the creative team to work on the production of the images, as well as being responsible for post production, producing fully retouched, web appropriate images.

These experiences have provided me with a commercial understanding and awareness that is so necessary when working with an established brand like House of Hackney. I am genuinely excited by this role and feel it suits my skills, experience and interests perfectly. I am someone who is keen to develop a career within this environment, I would love to be considered for this position.

Kind Regards,

Joanna Harrison