ABOUT

The project was to re-brand an entire leisure centre to comply with the new managements brand guidelines. Re-branding this leisure centre included all new door and directional signage, external building signage and then branding and marketing which is what these lamp post banners come under. The brief was to produce external branding material, in this case in the car park.
These lamp post banners are double sided, each with a different word such as 'squash' or 'judo' promoting what the centre had to offer. I worked with the brand guidelines for 1Life and St. Albans District Council to produce this artwork. The outcome is bold, clean and great to view from a distance leading up to the centres entrance. Other clubs under 1Life management have requested similar banners where possible.