ABOUT

Bakers is such an iconic brand in the UK. From its first ads, it has always been a very fun brand led by its main character Pippin with a very distinctive tone of voice that seprarated it from all the other dog food brands.

For the launch of New Bakers Superfoods, we saw an opportunity to bring this
uniqueness and “superness” back into Bakers.
This new recipe launch is packed full of the nutritious super foods, spinach and spirulina, making if far from ordinary, so we created an ad just like that, extraordinary!

Featuring Pippin, we took typical examples of well-known dog behaviours (for example digging) and thanks to Bakers Superfood raise them to a ‘super’ level in a funny, memorable and visually striking way.

THERE’S DIGGING... AND THEN THERE’S SUPER DIGGING!